(29 May 2025)
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New York – 5 May 2025
1. Wide zoom in Hailey Bieber posing
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Los Angeles – 11 November 2023
2. Wide zoom in Hailey Bieber posing
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New York – 13 September 2021
3. Medium zoom in Justin Bieber and Hailey Baldwin pose together on carpet
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Los Angeles – 3 December 2023
4. Wide zoom in Hailey Bieber posing
VOICEOVER:
e.l.f. Beauty has acquired Hailey Bieber’s rhode skincare brand in a $1 billion deal, the companies said.
In the last year, Bieber’s rhode had $212 million in net sales. The company’s products are only available online, but by the end of this year it plans to begin an in-store partnership with Sephora in North America and the U.K.
Bieber, a model and the wife of singer Justin Bieber, will be rhode’s chief creative officer and head of innovation and also a strategic advisor to the combined companies.
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