(14 Jun 2025)
FRANCE VIVATECH AI FASHION BEAUTY
SOURCE: ASSOCIATED PRESS
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LENGTH: 4:47
ASSOCIATED PRESS
Paris, France – 11 June 2025
1. Various of the Louis Vuitton stand at Vivatech where it is demonstrating a large 3d scanner, with a rising and tilting wired up camera pointing to a Louis Vuitton shoe, using AI technology, as part of a collaboration between Louis Vuitton and 3D scanning company Rigsters alongside creative agency OKCC to create 3d models of products with scalable photorealistic 3d automation using generative AI – the idea is to create new designs while keeping innovations in line with the brand’s values
2. SOUNDBITE (English) Franck Le Moal, chief information and technology officer at LVMH:
"`So the perspective is really to create and to generate a fantastic 3D asset starting from the real product and after that based on these 3D assets you will be able to connect it to generative AI to generate multiple image, multiple content to be reused for clientele, for social networks, for communication purpose."
3. Tilt down of Bulgari stand with its Serpenti Baroque necklace on display behind a glass screen – the necklace is made with platinum and consists of 8 baroque emeralds
4. Mid pan of Serpenti Baroque necklace
5. Various of Bulgari worker using Bulgari phone app to scan necklace; worker is unable to scan successfully, which Bulgari say is due to the product being displayed behind a glass screen for security reasons – once scanned, the app promises to provide full details about the jewel’s origin, craftsmanship, materials and aftercare
6. Various of Myriam Benothman, Global CRM & Digital Senior Manager at Bulgari demonstrating on a tablet screen Bulgari’s internal AI agent which helps workers strategise and develop products and services while keeping in line with the brand’s history and ethos
7. SOUNDBITE (English) Myriam Benothman, Global CRM & Digital Senior Manager at Bulgari:
"The objective is to help everyone in the company to convey the values, the core elements of the brand in the right way in order to engage clients in a more personalised and meaningful manner."
8. Close of tablet screen with Bulgari’s AI chat agent on show
9. SOUNDBITE (English) Myriam Benothman, Global CRM & Digital Senior Manager at Bulgari:
" So the point is, through AI, being able to educate them and granting them the possibility to craft text. At the moment, it’s a text-based solution. We will move to vocal at a later stage. So that everyone in the company can have really easy access to all of the knowledge base of the brand. The history, the values, the craftsmanship, everything related to the brand from sustainability to all the detail related to our history and communicate them in an easy, personalised, channel customised way to the public."
10. Various of the LVMH stand at VivaTech
11. SOUNDBITE (English) Franck Le Moal, chief information and technology officer at LVMH:
"I think the luxury sector and the luxury industry is becoming much more challenging than before. So we have to face a serious competition, but we have also to face context with really different and probably tougher than before, so investing on data, investing on AI, investing on gen(erative) AI is really let’s say a key focus just to make sure that we will be able to keep our performance, increase our performance and in a way maintain the gap. Compared to our challengers, so it’s really a unique opportunity."
12. Wide tilt of L’Oréal stand at VivaTech
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