How Coach won over Gen Z

Luxury retailer Coach has made a comeback after a strategic rebrand, successful celebrity partnerships and revamped designs, drawing in younger shoppers. More than two-thirds of Coach’s nearly 900,000 new customers in North America were Gen Z and millennials in the last quarter, the brand said.

Author: CNBC
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News post in July 1, 2025, 6:04 pm.

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