(7 Jul 2025)
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ASSOCIATED PRESS
Lagos, Nigeria – 6 July 2025
1. Various of Gozifego designs on the runway
2. Various of Tai Lore designs on the runway
3. Various of Gozifego designs on the runway
4. SOUNDBITE (English) Ngozi Fego-Chiadika, Creative Director, Gozifego fashion brand:
"My collection for this runway show is called ‘This version of you’, and it’s just an expression of the woman. The woman is many things, she is becoming, she is strong, she’s powerful. And she were different things at the same time. So, you see my collection, you see some of my pieces are sturdy structures, some of them are more playful. It just shows different phases the woman is in her life, and this is the version of that woman. So, I try to put that out you know, for the world to see."
5. Mid of Gozifego design on the runway
6. Mid of Tai Lore design on the runway
7. SOUNDBITE (English) Richard Bara, Operations Manager, Tai Lore fashion brand:
"The collection is simple, sophisticated look that has a fusion of the Western and African elements in them, which shows from the fabrics choice and the threading pattern are used, just to strike a balance between both cultures."
8. Various of Tai Lore designs on the runway
9. Various of models wearing ’31 woman elegante’ designs
10. SOUNDBITE (English) Sola Oyebade, CEO, Fashion Finest Africa:
"There’s a lot of young people, particularly across Africa, that need to acquire knowledge, gain experience, get information, have mentors, to grow their fashion business. But there’s not enough people out there, there’s not enough resources out there for that to happen. So, a lot them are roaming around without that knowledge, without that information, with no one to teach them. And they’re learning the hard way. They’re making lots and lots of mistakes. But what we are here to do is to reduce your mistakes by giving you that experience, giving you that knowledge, giving you that information."
11. Mid of Onye Duo Duo design on the runway
12. Mid of Trendencias and Yunik Works design on the runway
13. SOUNDBITE (English) Sola Oyebade, CEO, Fashion Finest Africa:
"I think the biggest discern for me, and concern, is that governments across Africa, and I’m excluding South Africa from this at the moment, don’t understand the power of fashion and the fashion ecosystem. If you look at the United Kingdom, they give the British Fashion Council £40 million, £40 million a year to help develop the industry. In Nigeria, we don’t get that support."
14. Various of Trendencias and Yunik Works design on the runway
15. Various of De Sewar design on the runway
STORYLINE:
Young designers from across Africa, Europe, and the UK showcased their work on Saturday at Fashion Finest Africa’s Epic Show 2025 in Lagos, Nigeria.
The two-day event highlighted emerging talent in fashion design, styling, and production.
Sola Oyebade, the founder of Fashion Finest Africa said young designers on the continent "need to acquire knowledge, gain experience, get information" and the event promoted that need.
The runway featured collections from rising labels, many of whom blend cultural references with contemporary aesthetics.
"The collection is simple, sophisticated look that has a fusion of the Western and African elements in them, which shows from the fabric’s choice and the threading pattern are used, just to strike a balance between both cultures," said Richard Bara, Operations Manager for the Tai Lore fashion brand.
AP Video shot by Dan Ikpoyi
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