(11 Jul 2025)
++CLIENTS PLEASE NOTE THIS EDIT INCLUDES AI GENERATED CONTENT IN SHOT 26++
ASSOCIATED PRESS
Geneva – 9 July 2025
1. Various of K-pop band Big Ocean performing at AI conference in Geneva
2. Parastar Entertainment CEO Haley Cha getting the band ready for interview
3. SOUNDBITE (Korean) Lee Chanyeon, band member:
"All of our members have hearing impairments. PJ and I are severe. Jiseok has less severe hearing impairment. PJ and I are wearing cochlear implants while both PJ and Jiseok are wearing hearing aids.”
4. Big Ocean performing
5. SOUNDBITE (Korean) Lee Chanyeon, band member:
“First, I learned the beat using light and vibrating metronomes. And AI deep-learned our members’ voices to improve the quality of the music.”
6. Various of Big Ocean performing
7. SOUNDBITE (English) PJ, band member:
“Honestly, I’m so happy but it’s all thanks to our fans. So, thanks to our fans we can be here. And I’m so thankful to be here at ‘AI For Good’. So, we want to see more bands like this in the future. Thank you”
8. Various of Big Ocean on stage
9. SOUNDBITE (Korean) Kim Jiseok, band member:
“I was very embarrassed to have hearing impairments when I was young. But now, hearing impairments are just one characteristic. I think we have the power to make our dreams come true. So don’t be embarrassed. I hope you find what you want to do and achieve it.”
10. Tilt down from AI sign to delegates at "AI for Good" summit
ASSOCIATED PRESS
Geneva – 7 July 2025
11. Fred Werner, Head of Strategic Engagement at the International Telecommunication Union (ITU), wearing headphones
12. SOUNDBITE (English) Fred Werner, Head of Strategic Engagement at the International Telecommunication Union (ITU):
“So can you imagine 10 years ago going to a record company and saying,’ I want a deal, one little detail, I can’t hear’. They would just laugh you out the door. But now this is a reality. So it’s a really good example of how technology and AI and brain-computer interfaces is breaking down barriers for people.”
ASSOCIATED PRESS
Geneva – 9 July 2025
13. Wide of delegates area outside the main auditorium
14. Sign for competition shortlist of AI artworks
15. Various of AI art installation Parallel Lines by András Nagy
16. SOUNDBITE (English) Michael Nash, EVP, Chief Digital Officer at Universal Music Group:
“So, with respect to AI, clearly it’s one of the most disruptive developments so far in this century. It may be a generational technological change affecting life in a lot of different ways. With respect to the creative arts and music, we try to keep it simple. Our philosophy is centre the conversation on artists, focus on their rights and advance their interests, and from that foundation, build out the creative and commercial opportunities.”
17. Zoom out of AI artwork, ‘Helin’, produced by Cristian Mio Loclair
18. Mid of sculpture entitled ‘Boustrophedon 7’ designed by AI
19. SOUNDBITE (English) Don Was, Producer & President, Blue Note Records:
“I’ve done some small collaboration with the AI and it’s marvellous for suggesting possible ways, directions, to take the music, for suggesting sounds and it’s a really good tool to work with. It reminds me of 1982. I went to a music store, I bought a LinnDrum serial number 003. And at the time, LinnDrum was very controversial. It was the first drum machine to use digital sounds of actual drums, so every drummer in the world thought it was Armageddon for them. But I could see that it was just a tool that would help. I bought serial number 003, Prince bought 002.”
20. AI installation deconstructing the Royal Bengal Tiger
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