(17 Jul 2025)
ASSOCIATED PRESS
New York – 16 July 2025
1. Tracking shot of the US Toy Insider Sweet Sixteen Fair Expo
2. Various of Mario Bros. waving to camera
3. Wide tracking of Fur Real toys
4. SOUNDBITE (English) Ali Mierzejewski/Toy Insider, Editor-in-Chief:
"Some big things we’re seeing this year is food toys, whether it’s play food that seems magical or food that you can actually make with your toys. That’s a really big trend. We’re calling it Yes Chef. It’s kind of like that bear, you know, has become really popularized in pop culture. So, anything focused on food and cooking, pretending to, being able to make something after you’ve already played with the toy is perfect."
5. Various of FurReal toy display featuring Maggie the Feed & Follow Cow
6. SOUNDBITE (English) Ali Mierzejewski/Toy Insider, Editor-in-Chief:
"The biggest hit is going to be the Fur Real Maggie, the feed and follow cow. It’s a Highland cow, which is a very trendy animal out there lately. So, Maggie’s a highland cow that you can pet, interact with, and when you feed her bottle, she’ll follow you everywhere you go."
7. Push out of plush toys on display
8. Mid of a toy bear dressed in colorful clothes
9. Various of exhibitor showcasing plush toys
10. SOUNDBITE (English) Ali Mierzejewski/Toy Insider, Editor-in-Chief:
"For kids who are really into those chic looks that really have their own sense of style, that are discovering their interest in fashion, in clothes, in style, in customization. So, it really celebrates what’s great about each individual kid’s sense of styles, and then they can all come together and still have a fashion show together."
11. Push out of promotional poster highlighting 3 Doodler play
12. Mid of creative gingerbread cupcake display
13. SOUNDBITE (English) Max Bogue, Co-founder, CEO of WobbleWorks Inc.:
"For the first time ever, for example, we can make a gingerbread house that will stick together quite well, and then we can decorate it right away, and it’s completely edible. It’s completely edible. It’s a sugar substitute as well, so it’s even safer than regular candy in that sense of it, and yet you can eat this till you’re happy and satisfied".
14. Push in of Gingerbread edible home cookie
15. Mid of a presenter demonstrating a kid-friendly 3D pen
16. SOUNDBITE (English) Max Bogue, Co-founder, CEO of WobbleWorks Inc.:
"This is a kid friendly 3-D pen. It allows us to draw and make physical objects. So, I drew in flat pieces and assembled this representation of space time for, for example, this dinosaur, which is just drawn in five pieces with the device and then assembled together with the device. And it gets quite extensive, you know. My wallet, for example, is also made using one of these devices, or my phone case is equally made using one of these devices. So, you can quite literally make anything that you want. You can even make moving things. So, this is an example of like an engine, for example, that is completely comprised of flat pieces that were then combined together."
17. Various of 3d flat piece designed engine
18. SOUNDBITE (English) Ali Mierzejewski/Toy Insider, Editor-in-Chief:
19. Various of colorful Wicked inspired plush toys
20. SOUNDBITE (English) Ali Mierzejewski/Toy Insider, Editor-in-Chief:
21. Various of toy fire station display
22. Mid of a woman demonstrating a toy cooking set
23. Pan right of attendees exploring Jelly Bands booths
24. SOUNDBITE (English) Ali Mierzejewski/Toy Insider, Editor-in-Chief:
(Reporter: There is this concern over tariffs. How do you see it influencing the toy market for this upcoming holiday season?)
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