(1 Aug 2025)
ASSOCIATED PRESS
Aspen, Co – 31 July 2025
1. SOUNDBITE (English) Allen Adamson, co-founder of marketing consultancy Metaforce:
"It’s gonna be great for the brand. I mean, you’re talking about how do you break out for a pair of jeans when there are lots of jeans, jeans aren’t new, they’ve been around forever. These are expensive jeans. In a cluttered time where people’s attention span is 10 seconds and they’re ready to click and swipe to the left."
ASSOCIATED PRESS
New York, 30 July 2010
2. STILL IMAGE: – People pass by an American Eagle Outfitters clothing store, in New York. (AP Photo/Mark Lennihan, File)
ASSOCIATED PRESS
Denver – 11 April 2007
4. STILL IMAGE: Shoppers pass by an American Outfitters store in Cherry Creek Mall in east Denver on Wednesday, April 11, 2007. (AP Photo/David Zalubowski)
ASSOCIATED PRESS
London – 10 June 2025
5. Various Sydney Sweeney at "Echo Valley" premiere
ASSOCIATED PRESS
Aspen, Co – 31 July 2025
6. SOUNDBITE (English) Allen Adamson, co-founder of marketing consultancy Metaforce:
"If you’re an ad agency or a marketing firm trying to market a pair of jeans that have been around forever, the worst possible scenario is no one notices you. So you have to be a bit edgy, a bit provocative. You have to do something disruptive. And they did all three. They had provocative script. They had a red hot star. And they caught the timing perfect. So… They’re benefiting from all those things crystallizing like lightning in a bottle to make this the buzz of the summer."
ASSOCIATED PRESS
New York – 5 May 2025
7. Sydney Sweeney at the Met Gala
ASSOCIATED PRESS
Las Vegas – 01 April 20256.
8. Sydney Sweeney at CinemaCon
ASSOCIATED PRESS
Ann Arbor, Mi. – 31 July 2025
9. SOUNDBITE (English) Marcus Collins, Marketing Professor at the University of Michigan and Author of "For the Culture:"
"Everyone has different perspective on what is beautiful because beauty is subjective, because reality is subjective. Same way that we have interpreted this ad. They’re gonna be interpreted in different ways because we see the world differently and therefore it’s gonna be translated differently. And the fact that they could argue on one end and completely ignore the other end is sort of paradoxically ironic. Historically, there was this notion that blonde hair, blue eyes, white skin was beauty and everything else was not. And with that being the foundation in which a lot of our society was built for so long, of course, casting someone who fits that bill and says that they have good genes it then signifies that there are bad genes. Then what are bad genes then?"
ASSOCIATED PRESS
New York – 5 May 2025
10. Sydney Sweeney at the Met Gala
ASSOCIATED PRESS
Las Vegas – 01 April 20256.
11. Sydney Sweeney at CinemaCon
ASSOCIATED PRESS
Toronto – 7 September 2024
12. Various of Sydney Sweeney posing at premiere of ‘Eden’
PRODUCTION: Gina Abdy
STORYLINE:
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