Parisians react to Trump’s new tariffs

(1 Aug 2025)
RESTRICTION SUMMARY:

ASSOCIATED PRESS
Paris – 1 August 2025
1. Wide of Champ Elysée Avenue
2. Shop in Champ Elysée Avenue
3. Various of Dior shop in Champ Elysée Avenue
4. Mid of cafe terrace
5. SOUNDBITE (French) Adalverto (no surname given), local resident:
"Life is going to cost us more. It’s the poor who will pay. It’s a game of interests, it’s about billions, billions, billions. That’s all they think about. They don’t think about ending the war, stopping the hunger, the people suffering everywhere. That’s it.”
6. Various exteriors of Louis Vuitton shop
7. People walking on street
8. SOUNDBITE (French) Rose-Marie (no surname given), local resident:
"Between Europe and the United States, the tariffs – apparently they (officials) negotiated. It was a bad negotiation, but better than nothing. Apparently better than expected. We’re just enduring it. Maybe one day it’ll be the other way around."
9. Various of Kenzo shop windows
10. SOUNDBITE (French) Stephane (no surname given), local resident:
"I think tariffs are never a good thing. We had a free-trade system that had proven itself. And, in fact, on services, we have a deficit with the Americans. So if we start playing this kind of unhealthy game, we could also say, why not tax the GAFA (Google, Apple, Facebook, and Amazon) companies? In my opinion, it’s a lose-lose game. It fuels inflation in the United States, it’s bad for our industries, and in the end it hasn’t really created jobs in the U.S. I think since the 19th century we’ve seen that the fewer tariffs there are, the more countries develop. So now, Mr. Trump has advisers telling him the opposite, but I don’t know what those ideas are based on."
11. Various of Hermes shop and items on sale
STORYLINE:
Parisians reacted on Friday to U.S. President Donald Trump’s executive order imposing new tariffs on a wide range of goods, set to take effect in seven days, as the global economy and transatlantic alliances face yet another test from the president’s trade agenda.

The order, signed late Thursday, followed a flurry of tariff-related announcements and deals with several nations and blocs ahead of a White House deadline set for Aug. 1.

On Paris’s Champs-Élysées, among the storefronts of Cartier, Dior, Louis Vuitton and Kenzo, locals reacted to the news.

"Life is going to cost us more. It’s the poor who will pay. It’s a game of interests, it’s about billions, billions, billions," said a Parisian who only went by the name Adalverto.

The new tariffs mark another escalation in U.S. trade policy and are likely to heighten already tense relations with European partners.

"I think tariffs are never a good thing. We had a free-trade system that had proven itself, said Stephane, another Parisian.

AP video shot by Nicolas Garriga

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