Florida shoppers feeling the pinch at the grocery checkout aisle

(4 Aug 2025)
RESTRICTION SUMMARY:

ASSOCIATED PRESS
Fort Lauderdale, Florida – 4 August 2025
1. Wide of cashiers checking out costumers
2. Wide of costumer walking cart to check out
++PARTIALLY COVERED BY SHOTS 1-2++
3. SOUNDBITE (English) Ulysses Jenkins Jr., Fort Lauderdale resident:
"I try to avoid the negative and stay on the positive, but it’s very, very hard, especially when you go in the store to buy something to eat and you can’t get nothing to eat. It’s ridiculous."
++PARTIALLY COVERED BY SHOTS 5-6++
4. SOUNDBITE (English) Maria Oliveira, Fort Lauderdale resident:
"The prices seem to go up every week, every month. But every time I come I see the difference in the price, especially fruits."
5. Wide of costumer in produce aisle
6. Mid of fruit in produce aisle
++PARTIALLY COVERED BY SHOT 6++
7. SOUNDBITE (English) Marie C. Muler, Fort Lauderdale resident:
"The price is killing me. Instead of saving money in my bank account, I’m using it for groceries."
8. Mid of costumer checking out groceries
9. Close of costumer putting groceries in cart
10. Wide of costumer walking through grains aisle
++PARTIALLY COVERED BY SHOTS 8-10 & 12-13++
11. SOUNDBITE (English) Ulysses Jenkins Jr., Fort Lauderdale resident:
"I got a lot of stress at home. Now when I come to the grocery store, it just raises the level of stress. It’s mentally messing with me. My attitude when I go home, anybody say anything out the way after I come from the grocery store, I click. I go off on the people. I can’t, my tension, the tension of it all."
12. Mid of costumer putting groceries in car
13. Wide of grocery store exterior

STORYLINE:
The vast majority of U.S. adults are at least somewhat stressed about the cost of groceries, a new poll finds, as prices continue to rise and concerns about the impact of President Donald Trump’s tariffs remain widespread.

About half of all Americans say the cost of groceries is a “major” source of stress in their life right now, while 33% say it’s a “minor” source of stress, according to the poll from The Associated Press-NORC Center for Public Affairs Research. Only 14% say it’s not a source of stress, underscoring the pervasive anxiety most Americans continue to feel about the cost of everyday essentials.

Other financial stressors — like the cost of housing or the amount of money in their bank accounts — are also broadly felt, but they weigh more heavily on younger Americans, who are less likely than older adults to have significant savings or own property.

According to the poll, 64% of the lowest-income Americans — those who have a household income of less than $30,000 a year — say the cost of groceries is a “major” stressor. That’s compared with about 4 in 10 Americans who have a household income of $100,000 or more.

But even within that higher-income group, only about 2 in 10 say grocery costs aren’t a worry at all.

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