(11 Aug 2025)
ASSOCIATED PRESS
Louisville, Kentucky — 11 August 2025
1. Cars on assembly line at Ford Louisville Assembly Plant
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2. SOUNDBITE (English) Jim Farley, Ford president and CEO: “We finally get to tell what we’ve been working on for 3 years behind the doors. We call this the Ford Universal Electric Vehicle Platform. It represents the most radical change on how we design and how we build vehicles at Ford since the Model T, and I’m especially pleased to announce that the first vehicle of this new platform will be a mid-size truck built right here at Louisville and will reach customers in 2027."
3. Graphic of universal platform
4. Workers listening to speech
5. Cars parked inside Ford plant
6. Ford worker from rear
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7. SOUNDBITE (English) Jim Farley, Ford president and CEO: “This new truck, based on this universal platform, are gonna be more spacious inside than the RAV4, the best selling car in the United States …and it will have a whole pickup truck bed behind it. No one has seen this kind of flexibility."
8. Pan of assembly line at Louisville plant
STORYLINE:
Ford Motor Co. will invest nearly $2 billion retooling a Kentucky factory to produce electric vehicles that it says will be more affordable, more profitable to build and will outcompete rival models.
The automaker’s top executive unveiled the new EV strategy at Ford’s Louisville Assembly Plant which, after producing gas-powered vehicles for 70 years, will be converted to manufacture electric vehicles.
"We call this the Ford Universal Electric Vehicle Platform. It represents the most radical change on how we design and how we build vehicles at Ford since the Model T, and I’m especially pleased to announce that the first vehicle of this new platform will be a mid-size truck built right here at Louisville and will reach customers in 2027” CEO Jim Farley told plant workers in Kentucky on Monday.
The Big Detroit automakers have continued to transition from internal combustion engines to EV technology even as President Donald Trump’s administration unwinds incentives for automakers to go electric. Trump’s massive tax and spending law targets EV incentives, including the imminent removal of a credit that saves buyers up to $7,500 on a new electric car.
Yet Farley and other top executives in the auto industry say that electric vehicles are the future and there is no going back.
The first EV to be produced by the revamped Louisville production process will be a midsize, four-door electric pickup truck in 2027 for domestic and international markets, the company said Monday.
The new electric trucks will feature plenty of interior space to fit five adults and pack enough power to have a targeted 0-60 time as fast as a Mustang EcoBoost but with more downforce, Ford said
The electric trucks will be powered by lower-cost batteries made at a Ford factory in Michigan. The Detroit automaker previously announced a $3 billion investment to build the battery factory.
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