(27 Aug 2025)
RESTRICTION SUMMARY:
++MUSIC CLEARED++
ASSOCIATED PRESS
San Diego – 25 August 2025
1. Wide shot of Good News non-alcoholic bartender mixing a drink
ASSOCIATED PRESS
Palo Alto, California – 30 June 2025
2. SOUNDBITE (English) Molly Bowdring, Stanford University:
"Non-alcoholic beverages are referring to drinks that seek to mirror alcohol without inducing intoxication."
ASSOCIATED PRESS
San Diego – 25 August 2025
3. Wide shot of Good News non-alcoholic bartender pouring a drink
ASSOCIATED PRESS
Palo Alto, California – 30 June 2025
4. SOUNDBITE (English) Molly Bowdring, Stanford University:
"They have less than 0.5% alcohol by volume."
ASSOCIATED PRESS
Palo Alto, California – 30 June 2025
5. SOUNDBITE (English) Molly Bowdring, Stanford University:
"Most people who are consuming them are also alcohol consumers. What is an open question is whether people are consuming them in place of alcohol."
ASSOCIATED PRESS
San Diego – 25 August 2025
6. Wide shot of Good News non-alcoholic bartender decorating a drink
ASSOCIATED PRESS
South Fallsburg, New York – 30 June 2025
7. SOUNDBITE (English) Marcos Salazar, Adult Non-Alcoholic Beverage Association:
"More and more younger people are drinking less. And in addition to they’re starting to see the negative impact that alcohol can have on your physical and mental health. So all of these kinds of forces coming together that’s really led to this huge boom."
ASSOCIATED PRESS
San Diego – 25 August 2025
8. Wide shot of Good News non-alcoholic bartender decorating a drink
ASSOCIATED PRESS
San Diego – 30 July 2025
9. Wide of non-alcoholic bottles at Monday Morning Bottle Shop
ASSOCIATED PRESS
San Diego – 30 July 2025
10. SOUNDBITE (English) Ann Kopp Mitchell, Retiree:
"If I want a glass of wine with my dinner, I don’t feel guilty. I can enjoy that glass of wine. But I’ll only have one, and then let it go. And then maybe go to a non-alcoholic."
ASSOCIATED PRESS
San Diego – 30 July 2025
11. Shot of Ann Kopp Mitchell drinking non-alcoholic drinks at Monday Morning Bottle Shop
ASSOCIATED PRESS
San Diego – 30 July 2025
12. Wide of non-alcoholic wine bottles at Monday Morning Bottle Shop
ASSOCIATED PRESS
Palo Alto, California – 30 June 2025
13. SOUNDBITE (English) Molly Bowdring, Stanford University:
"Because these drinks have so many alcohol-related cues, they could be a really useful substitute. But again, because they are so similar to alcohol, it could be that they actually trigger craving for full strength alcohol."
ASSOCIATED PRESS
San Diego – 30 July 2025
14. Tilt shot of non-alcoholic bottles at Monday Morning Bottle Shop
ASSOCIATED PRESS
San Diego – 30 July 2025
15. Wide of bartender pouring non-alcoholic beverages at Monday Morning Bottle Shop
ASSOCIATED PRESS
San Diego – 30 July 2025
16. Pan shot of non-alcoholic bottles at Monday Morning Bottle Shop
ASSOCIATED PRESS
Milford, Connecticut – 13 August 2025
17. SOUNDBITE (English) Bill Shufelt, Athletic Brewing Company:
"For 5,000 years, alcohol has been a part of society’s celebrations, rituals, that is so ingrained in culture that 10 years, 13 years ago when I stopped drinking, it was so awkward to be holding a water or holding nothing while all my friends and colleagues were drinking."
ASSOCIATED PRESS
San Diego – 30 July 2025
18. Various of non-alcoholic bottles at Monday Morning Bottle Shop
ASSOCIATED PRESS
Palo Alto, California – 30 June 2025
19. SOUNDBITE (English) Molly Bowdring, Stanford University:
ASSOCIATED PRESS
San Diego – 25 August 2025
STORYLINE:
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