(2 Sep 2025)
RESTRICTION SUMMARY:
ASSOCIATED PRESS
Homestead, Pennsylvania – 24 February 2025
1. STILL photo of Heinz Tomato Ketchup on shelf (PHOTO ID: 25056132397427)
ASSOCIATED PRESS
Kalamazoo, Michigan – 2 September 2025
2. SOUNDBITE (English) Russell Zwanka, associate professor of food marketing, Western Michigan University:
“The Kraft Heinz results for the last couple years have not been all that great. They haven’t really seen a lot of growth. And honestly, I believe most companies were watching the Kellogg’s blueprint and wondering how that was going to work. And it seems like it has worked out quite well for Kellogg’s in regards to, you would not have gotten $41 billion in value if you had kept Kellogg’s together.”
ASSOCIATED PRESS
Homestead, Pennsylvania – 24 February 2025
3. STILL photo of Heinz Tomato Ketchup on shelf (PHOTO ID: 25056132548875)
ASSOCIATED PRESS
Kalamazoo, Michigan – 2 September 2025
4. SOUNDBITE (English) Russell Zwanka, associate professor of food marketing, Western Michigan University:
“So, when you’re talking about, you know, the benefit to the company and the rest of it, I encourage people to say step back a little, a minute. You have people who are now going to go through a year to a year and a half of uncertainty if this closes at the end of next year. Just reach out to them and the brands will survive and you hope the people will move with the brands.”
ASSOCIATED PRESS
Pittsburgh – 21 February 2018
5. STILL photo of Heinz Ketchup on shelf (PHOTO ID: 25245407758322)
ASSOCIATED PRESS
Kalamazoo, Michigan – 2 September 2025
6. SOUNDBITE (English) Russell Zwanka, associate professor of food marketing, Western Michigan University:
“I think, you know, the customer has become much more diligent in what they’re buying and so it’s making it more difficult to allocate your resources properly. If you have, you know, if you have a ton of brands and some are growing and some not growing, then you need to figure this out. And by splitting the companies, like I said, the blueprint has worked for Kellogg’s and I think we’re gonna see a lot of this.”
ASSOCIATED PRESS
Pittsburgh – 22 February 2018
7. STILL photo close up of Kraft Macaroni and Cheese dinner (PHOTO ID: 18054189685607)
ASSOCIATED PRESS
Kalamazoo, Michigan – 2 September 2025
8. SOUNDBITE (English) Russell Zwanka, associate professor of food marketing, Western Michigan University:
“You know, once you can apply the resources towards these growth brands, you actually will probably see more innovation. While WK Kellogg has actually also done a fantastic job with the cereal category. So, you can split your resources and allocate them properly. A customer will actually probably see a benefit from this.”
ASSOCIATED PRESS
Pittsburgh – 8 August 2018
9. STILL photo of Kraft cheese packets on shelves (PHOTO ID: 18221133042523)
ASSOCIATED PRESS
Kalamazoo, Michigan – 2 September 2025
10. SOUNDBITE (English) Russell Zwanka, associate professor of food marketing, Western Michigan University:
“By splitting slow. Movers and fast movers or fast trends, I believe this is going to work out pretty well for Kraft Heinz. It was inevitable, I believe, as you said, so we’ll see where it goes, but I think this is a good move for them.
ASSOCIATED PRESS
Mountain View, California – 27 May 2009
11. STILL photo of variety pack of Heinz products (PHOTO ID: 090527035993)
STORYLINE:
Kraft Heinz is splitting into two companies a decade after a merger of the brands created one of the biggest food manufacturers on the planet.
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