First look at new Samsung devices to be unveiled at IFA Berlin

(4 Sep 2025)
++Embargoed 09:30gmt++

ASSOCIATED PRESS
London, UK – 28 August 2025

1. Wide of Samsung Galaxy FE smartphones and Galaxy Tab S11 tablets on display table at Samsung’s KX store and showroom
2. Mid tilt of Samsung Galaxy S25 FE phones on display
3. Mid pan of Samsung Galaxy S25 FE smartphone on display
4. Close focus pull camera lenses on back of Samsung Galaxy S25 FE smartphone
5. Various of Samsung Galaxy S25 FE smartphones on display
6. SOUNDBITE (English) Kadesh Beckford, product specialist at Samsung:
"What we have is the Samsung Galaxy S25 FE. With this device, what you’ll actually find is that it’s thinner than what we had of last year. It’s actually able to bring our Galaxy AI features more attainable to more customers for 2025 to 2026. It has an incredible battery, improved selfie camera, improved camera overall with our next-generation Pro Visual Engine and it’s our most durable FE that we’ve ever bought to date, with faster charging."

7. Various of Samsung Galaxy S25 FE smartphones on display
8. SOUNDBITE (English) Runar Bjørhovde, senior analyst at Canalys:
"If we compare it to Apple, it’s a competitor towards the 16E, perhaps 17E next year. So it is not really a direct competitor in that way. It’s a standalone device that in Samsung’s world is about upgrading users. If we look at what Apple has to bring, I think we will see a very different announcement coming in a few weeks’ time focused on the very core of its segment, particularly now with the rumoured entry of a little portfolio shift in the middle with an entry of the slimmer device that might connect a little bit more to what we may see from Samsung in January and that we also saw with the (Samsung Galaxy) Edge coming a few months ago."

9. Various of Samsung employee using the stylus of a Galaxy Tab S11 tablet to draw a flower on the screen
10. SOUNDBITE (English) Kadesh Beckford, product specialist at Samsung:
"With the new tablet, what makes it even (more) breath taking is the fact that it’s thinner, larger battery, the fastest processor we’ve ever had in a tablet as well. It has a nice anti-reflective glare properties that’s on our Ultra. And we’ve got two variants actually to highlight. We’ve got an 11 inch and a 14.6 inch. And then lastly, probably for me, Samsung DeX. Samsung DeX enables me to have different desktops actually on my tablet as a standalone so it operates like a computer. If I want to connect it to a monitor or TV, again, it just turns into a laptop for me."

11. Various of person operating Galaxy Tab S11 tablet using stylus
12. Wide of Kadesh Beckford, product specialist at Samsung, operating Galaxy Tab S11 tablet and demonstrating its features
UPSOUND (English) Kadesh Beckford, product specialist at Samsung:
"We’ve got full multi-modal capabilities when it comes to AI. So for example, we’ve got Gemini that’s fully integrated, and I can complete things such as seamless actions across apps. When I press and hold the power button, I can simply ask Gemini a question if I want to… In this situation, find me a nearby Italian restaurant that’s vegan free. (AI Gemini says: Bella Italia, Terra Rossa and Purezza are Italian restaurants with vegan options)."

13. Mid pan of Galaxy Tab S11 tablet
14. Close tilt of stylus attached to the side of a Galaxy Tab S11 tablet
15. Various of two Galaxy Tab S11 styluses on display table
16. SOUNDBITE (English) Runar Bjørhovde, senior analyst at Canalys:

17. Various of Samsung Galaxy FE smartphone and Samsung wireless headphones and smart watch on display table
18. SOUNDBITE (English) Runar Bjørhovde, senior analyst at Canalys:

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