(9 Sep 2025)
ASSOCIATED PRESS
Munich, Germany – 9 September 2025
1. Close of screen showing Hongqi’s promotional video
2. SOUNDBITE (English) Wang Lingyu, Vice President of China, Hongqi, FAW Group Import & Export
"As a Chinese luxury brand Hongqi has a strong 67 year history, in recent years it has entered a brand new stage to rapid growth. In 2024 our sales exceeded 400,000 units, the brand value exceeded 80 million USD. Ranking number 1 in the China domestic market and today we sell to more than 2 million users worldwide."
3. Close of screen showing Hongqi’s promotional video
4. SOUNDBITE (English) Wang Lingyu, Vice President of China, Hongqi, FAW Group Import & Export
"Our brand DNA is rooted, in safety, intelligence, sustainability, elate, with the principal in Europe, for Europe."
5. People looking at the new Hongqi EHS5 electric compact vehicle
6. Various of EHS5
7. SOUNDBITE (English) Giles Taylor, President of Design and Chief Creative Officer, Hongqi, FAW Group
"Today we’re introducing a compact EV very much a car which is suited to urban and suburban use, families, single drivers, maybe a more practical, versatile package, which we think, we hope, will do very well with European city dwellers and maybe suburban ones as well. So what I’ll do is I’ll take you through some of the key design aspects and some of the key functional aspects of this car, starting with maybe the side view. I think from the side view point of view, if you look at the slide and the HS9 and the EH7, this is a more dynamic, and a bit more youthful. It’s for those who maybe enjoy faster lifestyles. So we’ve got this forward stance, we’ve got the rear haunches give you a little bit more of a sporting edge. This is a departure for Hongqi. If you look at the H9, you look at the HS9 you’ll notice a more of a linear car. Even the EHS7, it’s a very linear car. This car is on its front wheels. So the real sense of power and performance. And then finally on the inside, I think you’ll discover in a few, a few minutes, the practical yet very spacious package which we’ve designed specifically for our new customers. But let’s move on to the frontal expression. You see, there’s no more bars at the front of the EHS5, we don’t need those, it’s a new era, there’s a new badge. You heard the name Tiangong. This is our new EV platform. This is part of our new EV platform coming into domestic markets and into European markets. And there’s more to come. Mr. Wang just told you 15 new products by 2028. So it keeps us busy in R&D. I can tell you."
8. Various of the new EHS5
9. SOUNDBITE (English) Giles Taylor, President of Design and Chief Creative Officer, Hongqi, FAW Group
"Then on to the interior, the interior is all about space. It’s about calm, we think that today’s drivers don’t want the fuss. We don’t want the outstanding, sometimes distracting design pieces that basically distract from the enjoyment of just getting from A to B with the least amount of fuss. So we’ve integrated these calm, friendly, warm sculpted surfaces to try and combine the HMI, The technology that Mr. Wang just mentioned in the most effortless way. It’s there at your fingertips. We’ve got the most high performance, touchscreen. It’s the first dual 7 nanometre China automotive chip. We’re using it. It’s the best in the industry and it affects charge time. It affects all of the internal, digital interfaces. So that’s a new piece for us today in the show. First company to use 7 nanometre chip."
10. Close of model and name on the new Hongqi model
11. Wide of car
13. Wide of people looking at another Hongqi car on show
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