(11 Sep 2025)
ASSOCIATED PRESS
London, UK – 10 September 2025
1. Wide track of Dobbies garden centre display at The Big Christmas Wishlist in London, with brand ambassadors dressed as elves greeting camera saying "come on in" as artificial snow falls around Christmas tree displays
2. Mid tilt of Christmas tree with red baubles and artificial snow falling in background
3. Various of red baubles on Christmas trees
4. Wide of The Big Christmas Wishlist award winners display for 2025, featuring the winning items displayed on shelves
5. Mid pan left showing (right) the new Lifestyle category which has LEGO’s Orchid set retailed at £44.99 and (middle) a sign showcasing the lifestyle winner ‘The Famileo Box’ retailing at £49, and (left) winner of the home category – a Gingerbread House Doormat retailing at £139
6. Close tilt of the LEGO Orchid set
7. Mid track of various products on winners’ shelf
8. Mid of the Multifunction 10 in 1 food cooker by Morphy Richards, which also won the Home category and is retailed at £129.99
9. Various of audience watching and taking videos on phones as Courtney Rogers, Founder of CIJ Group, announces winners on stage
10. SOUNDBITE (English) Courtney Rogers, Founder of CIJ Group:
"We’ve seen some really strong themes come through, so for example the ‘Kidult’ category is a very very popular trend especially around lots of the movies coming out and nostalgia so think Harry Potter, think Elf, they’re driving a lot of those trends and purchases and licenced products this year. We’re also seeing a lot about how to make our lives more efficient, so the kind of smart home technology, on the go travel gadgets, things like lifestyle products that can really help enhance our lives."
11. Wide pan of Lego stand featuring a large Lego Santa and a large Lego Christmas tree with various boxed Lego products under it
12. Close pan of Lego snowman decoration on Lego Christmas tree
13. Various of Lego Santa’s Post Office set featuring a small Santa and elves outside
14. Mid tilt up of licenced Lego sets including Minecraft and Fortnite
15. Close focus pull of Lego logo on Fornite themed pack
16. Various of Lego Fortnite set display
17. Mid of Lego set boxes decorated with red ribbon and piled on floor
18. Close tilt up of Lego box set with red ribbon
19. Various of Barbie doll figurine with sat on wheelchair next to new Dream camper set at Mattel’s stand
20. Various of Barbie Dream camper vehicle playset, retailing at £119.99
21. Wide pan of Mattel’s stand
22. SOUNDBITE (English) Scarlett Fenton, UK PR Manager at Mattel:
"We have a new Barbie camper. This has expanded play value. You can even toast marshmallows on a little fire pit. And then we have the Hot Wheels F1 set. Obviously, F1 is blowing up. So, we’re really excited to be partnering with them. We have track sets. We’ve also got diecast, which are hyper realistic."
23. Various of small toy cars racing around Mattel’s Hot Wheels Racing Formula 1 Grand Prix Circuit, which retails at £79.99
24. SOUNDBITE (English) Scarlett Fenton, UK PR Manager at Mattel:
"One of the biggest trends that the toy industry is seeing this year is the rise of ‘kidults’. This is anyone over the age of 12 that is buying toys to play with. So, our consumer now goes up to 100 years old. We have lots of toys that we bring to service that particular consumer through our D2C (direct to consumer) platform, Mattel Creations, which is where design and innovation and culture intersect."
25. Various of Sky Trails playset by Playmobil at its stand, with small figurines gliding along the rails of a model rollercoaster
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