(15 Sep 2025)
MOROCCO FLOWERS
SOURCE: ASSOCIATED PRESS
RESTRICTION SUMMARY:
LENGTH: 4:03
ASSOCIATED PRESS
Sidi Taibi, Morocco – 5 September 2025
1. Violet flowers grown in nursery of florist Nadia Ouahbi
2. Various of flowers at nursery
3. Various of orange Bougainvillea flowers
4. Various of Ouahbi and customer talking about flowers
5. Close up of leadwort flower
6. SOUNDBITE (Arabic) Nadia Ouahbi, florist and entrepreneur:
"There are several types of flowers including aromatic flowers, those used for medicinal purposes, and flowers used for decoration. For example, the gardenia is used in the production of perfumes. In major perfume shops in Paris, many fragrances include gardenia or carnation in their composition."
7. Various of Ouahbi holding and smelling flowers
8. Various of nursery
9. Nursey’s irrigation system
10. SOUNDBITE (Arabic) Nadia Ouahbi, florist and entrepreneur:
"We are struggling due to a shortage (of water). The wells have dried up to the point that when we wake up in the morning and find no water, we would be overcome with tears because we see the plants and flowers suffering, as if they are telling us that they are in need of water."
11. Mid of lilyturf flower
12. Various of Madagascar periwinkle flower
13. Wide of greenhouse
14. Mid of Bougainvillea plant
15. Entrance of greenhouse
16. SOUNDBITE (Arabic) Nadia Ouahbi, florist and entrepreneur:
"We work hard to increase flower production and to meet demand, especially for flowers that are planted in the streets because no matter how beautiful the buildings are, that is considered nothing without a touch of greenery."
17. Various of flowers and plants
18. Yellow chrysanthemum
19. Ouahbi giving lilies flower to customer Khadija
20. Khadija smelling flower
21. SOUNDBITE (Arabic) Khadija (No Last Name Given), customer:
"I care deeply about roses and flowers and love having them at home to beautify it. It is essential to offer flowers especially when I go to an event or celebration, and also as a gift to my parents. Flowers are important for us."
22. Ouahbi picking up a type of daisy
23. Various of plants and flowers
24. Pan of entrance of nursey
STORYLINE:
Growers of flowers in Morocco have to overcome several challenges including water shortages in order to keep their fragrant crops thriving and meet demand.
Morocco’s blooming flower industry meets local demand for flowers at ceremonies or for gifting, with a surplus left for exports.
Florist and entrepreneur Nadia Ouahbi has a nursery that covers roughly one hectare, producing around 15,000 plants annually including more than 20 types of flowers.
Her green space is dotted with the vibrant colors of violets, Madagascar periwinkles, chrysanthemums, lilyturfs and daisies, among other flowers.
Ouahbi says she struggles with water shortages and felt that her flowers were pleading for help when a nearby well dried up.
Droughts and reduced rainfall in Morocco has had an impact on small farms and wells.
Some producers have started using drip irrigation system, but the costs are high.
Ouahbi uses a system that has allowed her to maintain the same level of production despite the water shortage.
"We work hard to increase flower production and to meet demand," Ouahbi said.
Other challenges Moroccan growers face include weak transport and cooling infrastructure.
But growers are finding ways around these challenges to keep exporting the flowers.
The biggest export markets for Moroccan flowers are the United Kingdom, the Netherlands, and the United States.
AP video shot by Houda Benalla
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