Apple has long led Silicon Valley in consumer tech, but when it comes to AI it’s fallen way behind. Under Chief Executive Officer Tim Cook, the company has focused on privacy, design and seamless integration, priorities that built the iPhone into the most successful gadget in the world.
More recently, rivals like Google, Microsoft and OpenAI have been pouring billions of dollars into scaling up artificial intelligence services while Apple has remained more cautious. The gap was clear at the iPhone 17 event, where Apple made only modest AI announcements. Now the company is betting on the reinvention of its Siri voice assistant to carry it into the generative AI age, and maybe gain ground on the competition.
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00:00 Introduction
01:10 Siri’s origins
03:18 AI and ChatGPT boom
04:59 Apple’s missteps
06:00 Fixing Siri
07:31 Challenges
#AI #Apple #Technology
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News post in September 26, 2025, 12:09 pm.
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