(1 May 2025)
ASSOCIATED PRESS
Santiago, Chile – 21 April 2025
1. Pull focus on small figurine holding a cane, an iconic character after which the hat shop “Donde golpea el monito” is named
2. People walking on street pausing to look at the showcase displays
ASSOCIATED PRESS
Santiago, Chile – 8 April 2025
3. A woman stops to look at hats on display in the window of the shop
4. Shopkeeper in a Fedora checks out hats on the counter
5. Shop window showing the sign “Hats” written on the glass
ASSOCIATED PRESS
Santiago, Chile – 21 April 2025
6. Customers inside the hat shop and shelves displaying hats
ASSOCIATED PRESS
Santiago, Chile – 3 April 2025
7. SOUNDBITE (Spanish) Roberto Lasen, hat shop owner:
"I feel very happy to be able to redeem this story, to highlight this beautiful craft that has endured for so many years. It’s something quite rare nowadays, a business lasting over 100 years like this one, built on tradition, on a product that is loved and spoken about since we were children. It has always been a part of the culture, with the family talking about the product and sharing it with others."
ASSOCIATED PRESS
Santiago, Chile – 16 April 2025
8. Luis Araya, master hatter taking felt from a pile
9. Hands of the hatter touching and checking the felt
10. Araya throwing the felt into a mixture
11. Wooden spoon stirring the mixture
12. Various of Araya squeezing liquid out of the felt
13. Felt being stretched over the hat block and moulded
14. Various of Araya steaming the hat into shape
15. Araya cutting the Fedora into shape
16. SOUNDBITE (Spanish) Luis Araya, master hatter:
"To me, this is the most beautiful thing because I carry it with me and try to do it as transparently and honestly as possible. And well, if it turns out well, which I believe it does, because I don’t think I fail much, then it’s a source of pride for me. Part of my craft is learning. The more one moves forward in life, the more one grows, the years go by, and you keep learning new things and this, to me, is something truly wonderful."
17. Close of Araya’s face during steaming process
18. Close of Luis’s hands shaping the hat
19. Indiana-style Fedora hat next to several hat blocks
ASSOCIATED PRESS
Santiago, Chile – 3 April 2025
20. Man delivering boxes containing hats
21. Hat seller picking out hats from a shelf
ASSOCIATED PRESS
Santiago, Chile – 21 April 2025
22. Pedro Díaz, salesperson showing hats to a customer
23. Various of Díaz preparing and steaming hats
23. SOUNDBITE (Spanish) Pedro Díaz, Salesperson:
"In this shop, there’s a variety of products, but the one that’s been selling the most lately is this hat—a Fedora. It’s a dress hat. We offer two options: one made of fur felt, like this one, and one made of wool. They’re different in both material and price. In the south, for example, people often wear this fur felt hat. Why? Because it can get wet and absolutely nothing happens to it. Water just slides off. You could be out in the rain all day, and this hat will stay exactly the same."
24. Diaz placing a hat in a bag
25. Diaz organizing boxes of hats on the shelf
26. Wide of shop reflected in a mirror
27. Reflection of a customer trying on a beret in the mirror
28. Saleswoman showing the customer how to adjust the beret
29. SOUNDBITE (Spanish) Juan Gonzalez, Customer:
ASSOCIATED PRESS
Santiago, Chile – 5 April 2025
30. Enzo Restovic, hat retailer, cleaning his hat and placing it on his head
31. Restovic showing hats to a customer
32. Restovic packing a hat in a box
33. Restovic behind the glass counter
STORYLINE:
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