Tehran hosts colourful flower show aimed at boosting exports

(16 May 2025)
IRAN FLOWER FESTIVAL HZ

SOURCE: ASSOCIATED PRESS

RESTRICTIONS: No use by BBC Persian, VOA Persian, Manoto TV, Iran International

LENGTH: 4:10

ASSOCIATED PRESS – No use by BBC Persian, VOA Persian, Manoto TV, Iran International
Tehran, Iran – 14 May 2025

1.Various of flowers and floral displays
2. Various of visitors taking pictures
3. Close pull of flowers
4. Wide of family taking photo with flowers and their baby
5. SOUNDBITE: (Farsi) Kiaei (first name not given), deputy head of Iran’s Flowers and Plants Association:
"We have showcased around 800 species of plants. We have around 18,000 plant species, out of which around 800 are on display here."

6. Wide of Tehran Milad tower and the Iranian flag
7. Pull focus of flowers
8. Various of the show
9. SOUNDBITE: (Farsi) Gholam Hossein Soltanmohammadi, head of Tehran’s Flower Production Association:
"In this show 250 Iranian companies and 11 foreign companies are taking part. Our goal is to showcase our innovations and various species produced domestically for people to see, and we’ve been successful so far. We also aim to popularize using flowers and plants, and make citizens familiar with them. We have around 8,000 plants here and fewer than 1,000 are here, many of them are not available here. Most importantly, we want neighbouring countries to see our capabilities and pave the way for exporting flowers and plants. Currently we are ranked 17th in global production, but 170th in exports."

10. Wide of large green wall
11. Close tilt up from roses
12. Various of the show
13. Wide top shot of the show
14. Various of the show
15. SOUNDBITE: (Farsi) Esmaili (no first name given), Visitor:
"It was extremely enjoyable to be here. I came here from a very long distance, from Damavand town, and there was a heavy traffic jam outside the venue, but when I arrived my feelings completely changed and absolutely enjoyed this place."

16. Various of flower show
17. Various of cactus plants
18. Various of visitors walking around the show
STORYLINE:
LEADIN:

Tehran’s Goftegoo park has been taken over by a riot of colour for this year’s Flowers and Plants Exhibition.

The show welcomes thousands of visitors, both plant lovers and industry professionals, to a colourful display of floral diversity.

STORYLINE:

The 20th annual Flowers and Plants Exhibition opened this week at Goftegoo park in Tehran.

With more than 250 Iranian companies and 11 international participants taking part, the show aims to introduce new plant species, support domestic producers, and promote horticulture among people in the country.

"We have showcased around 800 species of plants. We have around 18,000 plant species, out of which around 800 are on display here," says Kiaei, the deputy head of Iran’s Flowers and Plants Association.

The event also includes workshops on plant propagation, indoor plant care, small garden design, and pest and disease management.

Local producers say they aim to attract international buyers, as Iran continues to struggle with exports despite relatively high production.

Iran produces over four billion flowers and ornamental plants, cultivated across over 8,250 hectares of greenhouses and open fields, according to figures from last year provided by official news agency IRNA.

Visitors at the show are having a great time browsing the displays and stands, and even if the traffic was a little heavy getting in, one visitor, Esmaili, is finding the flowers are cheering him up.

The exhibition is organized by Tehran Municipality and ends on Friday 16 May 2025.

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