(22 May 2025)
ASSOCIATED PRESS
New York – 15 May 2025
1. Wide tracking shot of the "Amplified: The Immersive Rock Experience"
2. SOUNDBITE (English) Brad Siegel, Founder Brand New World Studios:
"So ‘Amplified’ is a mind-blowing journey through the history of rock and roll, but not like anything you’ve ever seen. It is an immersive experience. And if you’ve never been to anything that’s an immersive experience, it means just that. You come into this great room at Artechouse, you’re surrounded on three walls and the floor behind you with 25-foot images of everything rock and roll."
3. Wide of vibrant rock and roll posters
4. Pan right of immersive rock and roll exhibit showcasing vibrant neon lyrics
5. Various of pink immersive rock experience
6. SOUNDBITE (English) Brad Siegel, Founder Brand New World Studios:
"So you go through the story of rock and roll through entry points like rock and roll and cars, rock and roll and hair going inside the studio, going backstage with artist fandom, going to live concerts. We take you through the history of rock and roll by immersing you in all of those different subjects or chapters of the show."
7. Mid shot of an audience watching immersive rock visuals of Radiohead
8. Tracking shot of immersive rock exhibit showcasing dynamic projections in New York.
9. Push in shot of Amplified, Artechouse, signage
10. SOUNDBITE (English) Sandro Kereselidze, Founder & Chief Creative Officer, Artechouse:
"We’ve been here since 2018. We are the first digital art space dedicated to this type of experiences in New York, and this is perfectly matches to our mission to for people to experience new way of storytelling, immersive way that is only possible with this type of projection system. It’s an 18 K resolution projection system that really makes people immersed to that story and the visuals and the sound. So we’re really excited about this partnership with the Rolling Stone."
11. Wide shot of Debbie Harry’s image projected in an immersive rock experience
12. Various of rock dynamic image projected on fiery screens
13. Mid shot of attendees watching performance of Lady Gaga
14. SOUNDBITE (English) Joe Levy, Amplified writer and music supervisor:
"One of the messages of the show is that rock and roll from the start right up to the present. First, it’s not just one sound, it’s not just one genre. And it’s a liberating force that could mean you get the freedom to grow your hair longer or cut it shorter. That could mean you get the freedom to drive the kind of car you want to dance, the way you want to sing, the way you want Be with the person you want, whatever it is you want. The music can be a liberating force."
15. Mid shot of Thom Yorke passionately singing into a microphone
STORYLINE:
A new multimedia exhibit has arrived in New York City: "Rolling Stone Presents: Amplified – The Immersive Rock Experience." This 50-minute show takes audiences on a dynamic journey through the music, history, imagery, and culture of rock ‘n’ roll.
Narrated by actor and musician Kevin Bacon, the experience surrounds viewers with a 270-degree, floor-to-ceiling, 18K-resolution digital canvas and immersive surround sound. Designed by ARTECHOUSE, the cutting-edge presentation recreates the energy of a live concert, placing audiences right in the heart of the mosh pit.
Curator Brad Siegel calls it a mind-blowing journey.
“It’s not like anything you’ve ever seen,” Siegel said.
“It’s an 18K resolution projection system that really makes people immersed to that story and the visuals and the sound,” Kereselidze said.
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