In this episode of The Deal, Alex Rodriguez and Jason Kelly talk with Susie Wolff, the managing director of F1 Academy, about how she’s helping more female racers try to advance into the ranks of Formula One. In this conversation, Wolff tells the hosts how she got all ten F1 teams to support cars in F1 Academy, why she wanted to sign makeup brand Charlotte Tilbury and what she hopes viewers will learn from watching Netflix’s new docuseries, “F1: The Academy.”
Listen to The Deal on Apple Podcasts, Spotify, iHeart, Bloomberg Carplay, or wherever you get your podcasts. You can also watch The Deal on Bloomberg Originals and Bloomberg TV.
00:00 – 00:45 Intro
00:45 – 02:03 What is F1 Academy
02:03 – 05:59 Growing up racing
05:59 – 10:08 Susie’s racing career
10:08 – 13:55 Transitioning to business
13:55 – 25:01 F1 Academy
25:01 – 28:58 Charlotte Tilbury sponsorship
28:58 – 30:31 Building audience
30:31 – 33:45 Susie’s pitch
33:45 – 40:46 Netflix’s docuseries
40:46 – 44:22 Susie’s impact
44:22 – 45:44 What’s next
45:44 – 47:30 Rapid fire
47:30 – 48:00 Credits
#F1 #Sports #Formula1
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