Snack Wrap unwrapped: Here’s why McDonald’s is bringing back a fan favorite

(3 Jun 2025)
RESTRICTION SUMMARY:

ASSOCIATED PRESS
ARCHIVE: Chicago – 23 October 2024
1. Close of a McDonald’s sign

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ARCHIVE: Edgewater, Colorado – 23 October 2024
2. McDonald’s restaurant

ASSOCIATED PRESS
Chicago – 29 May 2025
3. STILLS of Snack Wraps (ranch and spicy) shown at McDonald’s Headquarters

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ARCHIVE: Chicago – 23 October 2024
4. Cars in a McDonald’s drive-thru
5. McDonald’s signage

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ARCHIVE: Chicago – 1 June 2017
6. Various McDonald’s worker preparing food

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Delaware, Ohio – 12 May 2025
7. President of McDonald’s USA Joe Erlinger speaking

ASSOCIATED PRESS
Chicago – 29 May 2025
8. STILLS of a McDonald’s chef preparing a snack wrap
9. STILL of ranch sauce on a Snack Wrap tortilla

ASSOCIATED PRESS
ARCHIVE: Chicago – 1 June 2017
10. Exterior of a McDonald’s

ASSOCIATED PRESS
ARCHIVE: Edgewater, Colorado – 23 October 2024
11. McDonald’s signage

ASSOCIATED PRESS
New York – 1 February 2017
12. STILL of a Popeyes Louisiana Kitchen

ASSOCIATED PRESS
ARCHIVE: Castro Valley, California – 22 March 2024
13. Wide of a Burger King restaurant
14. Exterior of a McDonald’s

ASSOCIATED PRESS
Chicago – 29 May 2025
15. STILL of a packaged McDonald’s Snack Wrap
STORYLINE:
MCDONALD’S SAYS IT’S BRINGING BACK A MENU ITEM IT DISCONTINUED NEARLY A DECADE AGO.

THE BURGER GIANT CONFIRMED THAT SNACK WRAPS WILL RETURN TO U.S. MENUS ON JULY 10.

FANS HAVE CLAMORED FOR A COMEBACK FOR YEARS, WITH SOME STILL ORDERING IT IN DRIVE-THRUS.

MCDONALD’S INTRODUCED SNACK WRAPS BACK IN 2006, BUT PULLED THEM IN THE U.S. BECAUSE THEY WERE TOO COMPLICATED FOR ITS KITCHENS TO PREPARE.

MCDONALD’S U.S. PRESIDENT TOLD THE AP, “WE LISTEN TO OUR FANS, AND THE SNACK WRAP’S RETURN IS A TESTAMENT TO THAT.”

BUT MCDONALD’S ALSO HAS OTHER REASONS FOR THE REBOOT.

SNACK WRAP’S LOWER PRICE POINT COULD LURE BACK INFLATION-WEARY CUSTOMERS, WHO HAVE BEEN EATING FEWER FAST-FOOD MEALS IN RECENT MONTHS.

THE WRAPS’ SMALLER SIZE AND TORTILLA CASING ALSO APPEAL TO THOSE WHO ARE HEALTH-CONSCIOUS.

SNACK WRAPS WILL ALSO HELP MCDONALD’S COMPETE WITH A GROWING NUMBER OF RIVALS. POPEYES LOUISIANA KITCHEN AND BURGER KING BOTH HAVE INTRODUCED THEIR OWN CHICKEN WRAPS.

MCDONALD’S EXPECTS SNACK WRAPS TO BOOST ITS U.S. SALES, WHICH HAVE BEEN SLUGGISH AS CONSUMERS RESPOND TO ECONOMIC CONDITIONS.

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