(5 Jun 2025)
JAPAN NINTENDO SWITCH REACTION
SOURCE: ASSOCIATED PRESS
RESTRICTION SUMMARY: No additional restrictions beyond those terms outlined in your license agreement.
LENGTH: 2:39
ASSOCIATED PRESS
Tokyo, Japan – 5 June 2025
1. Various of people queueing ahead of store opening to collect their pre-ordered Nintendo Switch 2 console
2. First customer to collect Nintendo Switch 2 approaches cashier
3. Various of customers buying pre-ordered Nintendo Switch 2 at check out
4. SOUNDBITE (Japanese) Koji Takahashi, customer first to collect pre-ordered Nintendo Switch 2:
“I am very sorry for those who weren’t successful in the lottery. But I also had a tough time getting this far so I hope they forgive me!”
5. SOUNDBITE (Japanese) Yusuke Kuwanou, customer:
“I’m so happy.”
6. People waiting to be served at cashier
7. SOUNDBITE (Japanese) Yusuke Kuwanou, customer:
"I wanted it sooner than later, so I took the morning off work to collect it.”
8. People queueing
9. SOUNDBITE (Japanese) Yusuke Kuwanou, customer:
“I was really looking forward to today.”
10. Various of people trying out new Switch 2 playing Nintendo Mario Kart at the shop
11. SOUNDBITE (Japanese) Yusuke Kuwanou, customer:
“I know people in the online gaming community. I think some of them would have also managed to get it today. The lottery was competitive.”
12. SOUNDBITE (Japanese) Yoshikazu Sakuma, customer:
“I didn’t win in the first round of this shop’s lottery. I also lost in Nintendo’s third draw. And finally, I got selected in this round.”
13. Pan of people queueing
14. Various of people purchasing Nintendo Switch 2
15. SOUNDBITE (Japanese) Yoshikazu Sakuma, customer:
“The specs are higher in this model, so I’m looking forward to the graphics being more clear.”
16. Various of people purchasing Nintendo Switch 2
17. Various of people playing Mario Kart on Switch 2 at the store
STORYLINE:
LEADIN:
Excited gaming fans have been queuing outside stores in Tokyo as Nintendo’s much-anticipated Switch 2 finally went on sale.
Many of those waiting to collect their prized console had secured their devices through a competitive lottery system, others had even taken the morning off work to queue.
STORYLINE:
Excitement built in Tokyo as customers lined up before dawn to collect their pre-ordered Nintendo Switch 2 consoles.
The long-awaited successor to the original hybrid gaming system is now officially available in Japan.
Queues formed outside major electronics retailers hours before doors opened – with some customers arriving before sunrise.
To meet demand, Nintendo used a competitive lottery system for sales.
In Japan alone, it received more than 2.2 million applications.
Outside the official draw, some retailers also ran their own lotteries to give fans another chance to secure a unit.
Koji Takahashi was one of the lucky ones.
After missing out on Nintendo’s main draw, he was selected in a second-round lottery held by a major chain.
He arrived four hours early to be first in line – and to try to pick up a limited-edition accessory before it sold out.
He says: “I am very sorry for those who weren’t successful in the lottery.”
Takahashi continues: “But I also had tough time getting this far so I hope they forgive me!”
Inside, customers made their way to the cashiers to collect their orders.
Some headed straight to demo stations to try the console out in-store.
Yusuke Kuwanou was among those collecting his pre-order on launch morning.
Yoshikazu Sakuma also secured a unit after several unsuccessful attempts.
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