(22 Jun 2025)
ASSOCIATED PRESS
Milan – 22 June 2025
1. Milano Fashion Week sign
2. Model being photographed
3. Pan of models
3. Model applying makeup
4. Medium shot Filippo Biraghi and Simone Botte
5. Medium shot Filippo Biraghi and Simone Botte watching models walking by
6. Medium shot Filippo Biraghi and Simone Botte being interviewed
7. SOUNDBITE (English) Filippo Biraghi and Simone Botte, designers:
Biraghi: "There is a big evolution this time first of all because we are hosted in prestigious location. And we decided in this collection to make garments that even though they are upcycled, as we always do, but in a way that they can be reproduced, remaining one of a kind but with a lot of styles. It’s like a recipe book that we wrote this time in deciding to give this opportunity. The collection is based on details. So we decided to go for a more quiet color pallet which is between white and black with all the shades in between and we decided to focus on a kind of uniform we created made by a pair of tailored shorts and a squared t-shirt. And one garment on each model, so there is basically no styling. And we decided to focus on garments to being the attention back on garments."
8. Various of catwalk show
9. Catwalk finale
10. Filippo Biraghi and Simone Botte on catwalk
STORYLINE:
Simon Cracker’s collection for next summer is an expression of exasperation with a world of uninformed “experts,” and as an antidote the Italian upcycled brand has distilled its focus to singular, spotlight garments, paired with a Simon Cracker new uniform.
For designers Filippo Biraghi and Simone Botte, upcycling is the lexicon they use to tell the story. This season’s was titled: “The devil in the details.”
They took inspiration for their ironic and disproportionate details from the Belgian designer Martin Margiela, adding to the garments oversized buttons that were actually facsimile copies, huge safety- and clothespins and giant zipper pulls. “We didn’t copy Margiela. We tried to use the same language,’’ Biraghi said.
The basic Simon Cracker co-ed uniform for Spring-Summer 2026 was a simple square T-shirt fashioned from jersey stock that they saved and reconditioned after it became waterlogged in flooding. The T-shirts, each with a big care label sewn on the front, were paired with tailored black shorts.
The uniforms were backdrops for the real stars: A blazer with multiple crumpled arms that unfurled on the runway into dramatic trains. A triplicate of belted trousers tiered to make super low-waisted streetwear. Shirts sewn on dress fronts, with the arms tied behind the waist. A frenzy of shirts that become a ruffled skirt. Three pleated skirts layered to form a strapless tiered dress.
Each garment, made of clothes that had been in some way discarded, had its own architecture, and its own story.
Biraghi said that the designers have come up with a “recipe” for some core garments, including the Siamese T-Shirt he was wearing. It was made out of two T-shirts, one forming the sides with the arms, the second contributing the front and back panels. The idea is put out some identifiable pieces, while maintaining the uniqueness of each garment that is core to the brand.
“Our niche wants unique pieces. It is not the herd that interests us. Fewer but more devoted,’’ Botte said.
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