A tour guide of Ultra Orthodox Jewish culture in NYC dishes up a side of insider knowledge

(29 Jun 2025)
RESTRICTION SUMMARY:

ASSOCIATED PRESS
New York – 16 June 2025
1. Frieda Vizel giving a tour of the Ultra-Orthodox Jewish community in Williamsburg, Brooklyn UPSOUND: “We are trying to be the least obnoxious tourists who just come to objectify. We are trying to be sensitive like visitors, like guests.”
2. An Orthodox Jewish man looking at the tour
3. SOUNDBITE (English) Frieda Vizel, Jewish Cultural Tour Guide:
“I give tours of the Hasidic community that I hope are informative, balanced, and humanizing, and give a little bit of a sense of New York City as a city of communities.”
4. Tour in front of a Jewish school
5. An Orthodox Jewish woman with children crossing a street as a young girl looks at the passing tour
6. Vizel holding a newspaper as the tour looks on UPSOUND: “What’s unique about how this news is reported? No photographs.”
7. SOUNDBITE (English) Frieda Vizel, Jewish Cultural Tour Guide:
“I was Hasidic for the first 25 years of my life, and I left as a young mother with my son. I would say I left because I couldn’t find my place here. It was not making sense for me anymore to live by the many expectations of this world. But at the same time, it was a little bit of an all or nothing. You either are in or out, and I didn’t want to be in or out. I wanted to stay attached in ways that were meaningful because this was like my entire formative life.”
8. Vizel’s tour passing an Orthodox Jewish market
9. Sign in a bagel shop
10. Tour stopping by a bagel shop UPSOUND: “So, we’re going to have something called crunchy fried lox.”
11. Tour group inside the bagel shop
12. SOUNDBITE (English) Frieda Vizel, Jewish Cultural Tour Guide:
“Tours became a way for me to stay connected, that felt authentic, and also for me to have a voice to articulate things that when I was Hasidic, I was unable to articulate.”
13. Vizel leading tour UPSOUND: “People have very large families. And a big part of raising these families is the community.”
14. Pan from sign on light pole to the tour group crossing the street
15. People on the street of Williamsburg, Brooklyn, Orthodox and non-orthodox
16. SOUNDBITE (English) Frieda Vizel, Jewish Cultural Tour Guide:
“On the tour, people will see a very robust kind of cultural ecosystem that allows for this Hasidic population to transplant and preserve a way of life that was almost annihilated in the Holocaust.”
17. Pan from DVD’s to Vizel showing off kosher MP3 players in a toy store
18. An Orthodox dress up kit for kids
19. Orthodox community members on the street of Williamsburg, Brooklyn
20. SOUNDBITE (English) Frieda Vizel, Jewish Cultural Tour Guide:
“I hope the people on my tour walk away with empathy and appreciation for difference, maybe food for thought, thinking that it’s better to live in a world where we don’t all live the same, where we allow for different ways to continue.”
21. Tour group walking into a bakery
22. Tour members looking at pastry
23. SOUNDBITE (English) Menashe Gottlieb, 3rd generation owner, Gottlieb’s Restaurant:
“She comes in and she brings in people from all over the world. And it brings us a lot of recognition to the entire world.”
24. Pan from Orthodox toys to the tour
25. SOUNDBITE (English) Melanie Schwartz, Sydney, Australia:
“I just thought it would be an interesting opportunity to explore something with somebody who is as knowledgeable as she has been. And it’s something who came from this place and came from this space.”
26. Pan from Gottlieb’s Restaurant sign to tour UPSOUND: ”So this is our final stop. Anyone eaten here before?”
28. Tour walking into Gottlieb’s Restaurant

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