(17 Jul 2025)
ASSOCIATED PRESS
New York – 16 July 2025
1. Tracking shot of the US Toy Insider Sweet Sixteen Fair Expo
2. Various of Mario Bros. waving to camera
3. Wide tracking of Fur Real toys
4. SOUNDBITE (English) Ali Mierzejewski/Toy Insider, Editor-in-Chief:
"Some big things we’re seeing this year is food toys, whether it’s play food that seems magical or food that you can actually make with your toys. That’s a really big trend. We’re calling it Yes Chef. It’s kind of like that ‘(The) Bear,’ you know, has become really popularized in pop culture. So anything focused on food and cooking, pretending to, being able to make something after you’ve already played with the toy is perfect."
5. Push in of toy food kitchen cooking
6 Various of FurReal toy display featuring Maggie the Feed & Follow Cow and Coco the Tumbling Panda
7. SOUNDBITE (English) Ali Mierzejewski/Toy Insider, Editor-in-Chief:
"The biggest hit is going to be the Fur Real Maggie, the feed and follow cow. It’s a Highland cow, which is a very trendy animal out there lately. So Maggie’s a highland cow that you can pet, interact with, and when you feed her her bottle, she’ll follow you everywhere you go."
8. Various of man petting the Fur Real Maggie cow toy
9. Mid of the Fur Real Maggie cow toy
10. SOUNDBITE (English) Ali Mierzejewski/Toy Insider, Editor-in-Chief:
"Wicked’s gonna be a big blockbuster this year. People are so excited for it already. So the Care Bears Wicked two pack is gonna be amazing. It’s gonna a perfect gift. You get the two besties, so two Care Bears dressed up as Glinda and Elphaba in one pack. So you can either keep them both, collect them, display them by yourself, or you can share one with your best friend."
11. Various of colorful Wicked inspired plush toys
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