(22 Jul 2025)
RESTRICTION SUMMARY:
ASSOCIATED PRESS
Canton, Mississippi – 22 July 2025
1. Cows eat from trough
2. Bill Howard, cattle farmer, and Andy Berry, executive vice president of Mississippi Cattlemen’s Association, talk
3. SOUNDBITE (English) Bill Howard, cattle farmer:
"My grandparents moved here in 1901, and there’s always been cattle on the farm."
4. Heifer turns to look at camera
5. Bill Howard, cattle farmer, drives truck
6. SOUNDBITE (English) Bill Howard, cattle farmer:
"I was a junior in high school, and so I took over management of the cattle."
7. Bill Howard, cattle farmer, closes fence
8. SOUNDBITE (English) Bill Howard, cattle farmer:
"And I’ve been doing that since ’65."
9. Bull noses through feed
10. Herd of bulls eat
11. SOUNDBITE (English) Bill Howard, cattle farmer:
"But right now, this is the highest prices it’s been in history."
12. Bill Howard, cattle farmer, and Andy Berry, executive vice president of Mississippi Cattlemen’s Association, stand next to bulls
13. SOUNDBITE (English) Andy Berry, executive vice president of Mississippi Cattlemen’s Association:
"Right now, if you’re in the cow-calf business, and you’re not happy about the cattle market, you need some Jesus in your life because that’s probably the only thing that will make you happy because it is an outstanding market."
14. Flies buzz around bulls as they eat from trough
15. Close on bull chewing
16. SOUNDBITE (English) Andy Berry, executive vice president of Mississippi Cattlemen’s Association:
"It is simply supply and demand. We have historically low cattle numbers in both Mississippi and across the United States."
17. Bulls stand around trough
18. Bull lifts its head
19. SOUNDBITE (English) Andy Berry, executive vice president of Mississippi Cattlemen’s Association:
"It’s basically Mother Nature. You go back into 2022, we had droughts in the Midwest. That spilled over into 2023 where basically from New Mexico all the way across to the East Cost where you saw historic droughts."
20. Various bulls eat at trough
21. SOUNDBITE (English) Andy Berry, executive vice president of Mississippi Cattlemen’s Association:
"And so people sold off cattle because they couldn’t feed them."
22. Bull lowers its head to feed
23. Heifers seek shade under tree
24. SOUNDBITE (English) Andy Berry, executive vice president of Mississippi Cattlemen’s Association:
"So it’s fewer cattle to make beef and so there’s still great demand for our product, lower supply and that makes for higher cattle prices."
25. Bull walks away
26. Bulls eat at trough
STORYLINE:
Bill Howard, 76, has been a cattle farmer most of his life, and has never seen the beef market as hot as it is now.
"Right now, this is the highest prices it’s been in history," he said.
Howard operates Sedgewood Plantation in Canton, Mississippi. With the help of his wife, Nancy Howard, and her sister, Judy Moyers, they care for a herd of about 150 Angus cattle.
The family is used to the ups and downs of the cattle market, but with prices of cattle feed and other farm essentials going up in recent years, the booming market is welcome relief.
"Right now, if you’re in the cow-calf business, and you’re not happy about the cattle market, you need some Jesus in your life because that’s probably the only thing that will make you happy," said Andy Berry, executive vice president of Mississippi Cattlemen’s Association. It is an outstanding market."
AP video by Sophie Bates
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