(28 Jul 2025)
RESTRICTION SUMMARY:
ASSOCIATED PRESS
New York – 25 July 2025
1. South Korean beauty products for sale at Senti Senti
2. People shopping in Senti Senti
3. SOUNDBITE (English) Mei Wu, Beauty Product Customer:
“Korean products are really popular amongst young people in general. And they’re a great competition, honestly. People value Korean skincare, Korean sunscreen a lot just because South Korea has a lot of technologies that the U.S. hasn’t implemented yet.”
4. Wide exterior of Senti Senti
5. Tight on Senti Senti sign
6. SOUNDBITE (English) Mei Wu, Beauty Product Customer:
“My reaction to that as a customer is honestly really disappointing. I don’t think that these tariffs are necessary, especially against South Korea.”
7. Jay Liang, Senti Senti Sales Team Leader, restocking shelves with product
8. SOUNDBITE (English) Jay Liang, Senti Senti Sales Team Leader:
“Consumers love them, not just because they work, but because they feel good to use. And the price point is affordable and reasonable. With the tariff situation, it’s gonna be hard to maintain that affordability.”
9. Jane Yoo with skin care products
10. SOUNDBITE (English) Jane Yoo, Dermatologist and Skin Cancer Surgeon:
“What I’ve been doing is basically hoarding a lot of products and spending thousands and thousands of dollars shopping on Olive Young, as well as a Global AmorePacific Mall in order to be able to ensure that I have a steady supply."
11. Yoo entering office
12. SOUNDBITE (English) Jane Yoo, Dermatologist and Skin Cancer Surgeon:
“Since I’m a skin cancer surgeon, I am obsessed with sunscreens. I go all over the world hunting for sunscreens, looking at different like textures and formulations. Here in the U.S., there’s only nine filters that are approved, Whereas everywhere else, there’s more than 30. So the sunscreens that you can find abroad are just a very, very elegant and cosmetically, you know, nice texture and just have a lot more capabilities in terms of protecting yourself.”
Yoo with beauty products
13. Yoo applying South Korean sunscreen to hand
14. Sunscreen for sale at Senti Senti
15. Customers at Senti Senti
STORYLINE:
Beauty products from South Korea and Japan have exploded in popularity in the U.S. over the last decade.
“Korean products are really popular amongst young people in general. And they’re a great competition, honestly, said Mei Wu, a college student who was shopping on Friday in New York at Chinatown beauty product store Senti Senti. “People value Korean skincare, Korean sunscreen a lot just because South Korea has a lot of technologies that the U.S. hasn’t implemented yet.”
However, looming tariffs are causing concern for retailers and shoppers.
South Korea has through Thursday to reach a deal with the U.S. – or 25 percent tariffs kick in on Friday.
And there are now 15% tariffs on imports from Japan.
“My reaction to that as a customer is honestly really disappointing,” said Wu. “I don’t think that these tariffs are necessary, especially against South Korea.”
Retailers fear price hikes will scare off customers.
At New York’s Senti Senti (pronounced ‘scent E’ ‘scent E’) 90 percent of the products for sale are from South Korea and Japan.
“Consumers love them, not just because they work, but because they feel good to use. And the price point is affordable and reasonable. With the tariff situation, it’s gonna be hard to maintain that affordability,” said Jay Liang, Senti Senti Sales Team Leader.
Dr. Jane Yoo is a dermatologist.
AP video shot by Ted Shaffrey
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