(31 Jul 2025)
RESTRICTION SUMMARY:
ASSOCIATED PRESS
Argenteuil, France – 31 July 2025
1. Various of Yon-Ka factory, workers and Yon-Ka President President Alexis Wolkowinski in factory
2. SOUNDBITE (English) Alexis Wolkowinski, Yon-Ka President:
"The U.S. market is our first client – it’s a subsidiary. We created the subsidiary in 1987 so almost 40 years (ago), so we are strong in the U.S. but because we are strong, it’s impacted us more than anything else. So yes, it’s very, very difficult for us to have to support this tax. We were expected to hire some new people, we completely froze this. We also had some (a) few people that left the company in the U.S. that we decided not to replace, so that was the first decision. Of course, it’s not official yet, but we’re looking to have a slight price increase on our products, around 3 to 4% so it’s not something crazy. We’ll have to take a lot of these costs on our backs (our shoulders). We’ll have to support most of this tax that we were not expecting at the beginning."
3. Various of Wolkowinski with staff in factory, cosmetic products
STORYLINE:
The president of a French skincare company warned on Thursday new tariffs set to be imposed on European products by the U.S. were going to be a "tough blow" for the business.
The United States and the European Union agreed on Sunday to a trade framework setting a 15% tariff on most goods, staving off — at least for now — far higher import duties on both sides that might have sent shock waves through economies around the globe.
Alexis Wolkowinski, President of Yon-Ka which has been operating in the U.S. for nearly 40 years, said the new duty was "very difficult" for the company and a few measures had already been taken to deal with the tariff.
Roughly 25% of Yon-Ka’s global turnover comes from the United States, Wolkowinski said.
With the added burden of a weaker dollar against the euro, the tariff adds further pressure on margins.
A modest price increase of 3–4% is likely in the coming months — far from enough to offset the added costs.
"There’s going to be a very limited price hike in line with what we tend to do every year or every other year," he said.
AP video shot by Alexander Turnbull
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