Why many Americans are rethinking alcohol, according to a new Gallup poll

(13 Aug 2025)
RESTRICTION SUMMARY:

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1. People drinking beer

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2. Visitors sitting at table tasting beer

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3. Close up of wine in glasses
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5. Person drinking beer

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Washington – 13 August 2025
6. SOUNDBITE (English) Amelia Thomson-DeVeaux, The Associated Press:
“A record number of Americans say drinking alcohol, even in moderation, is bad for their health, according to a new Gallup poll. And at the same time, fewer people are reporting that they drink alcohol at all. This shift is being driven by younger adults, who are most likely to believe that drinking in moderation carries health risks. But over the past few years, we’ve also seen an uptick in older adults who hold this belief. But the poll findings point to a broader shift in how Americans are thinking about alcohol after years of being told that alcohol was harmless or perhaps even good for their health. Now healthcare professionals are pointing to the overwhelming evidence showing links between alcohol consumption and negative health outcomes. And increasingly, Americans seem to be taking that advice to heart.”

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7. Mid of man looking at beer on store shelves
8. Wide of man walking away from shelves with case of beer

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9. Close of display of wine selection on shelf

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10. Man tasting wine
11. Wine being served in a glass

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San Francisco – 14 March 2025
14. Mid of worker showing customer a bottle of wine
15. Close of wine being poured into glass
STORYLINE:
Fewer Americans are reporting that they drink alcohol amid a growing belief that even moderate alcohol consumption is a health risk, according to a Gallup poll released Wednesday.

A record high percentage of U.S. adults, 53%, now say moderate drinking is bad for their health, up from 28% in 2015. The uptick in doubt about alcohol’s benefits is largely driven by young adults — the age group that is most likely to believe drinking “one or two drinks a day” can cause health hazards — but older adults are also now increasingly likely to think moderate drinking carries risks.

As concerns about health impacts rise, fewer Americans are reporting that they drink. The survey finds that 54% of U.S. adults say they drink alcoholic beverages such as liquor, wine or beer. That’s lower than at any other point in the past three decades.

The findings of the poll, which was conducted in July, indicate that after years of many believing that moderate drinking was harmless — or even beneficial — worries about alcohol consumption are taking hold. According to Gallup’s data, even those who consume alcohol are drinking less.

The federal government is updating new dietary guidelines, including those around alcohol. Before the COVID-19 pandemic, government data showed U.S. alcohol consumption was trending up. But other government surveys have shown a decline in certain types of drinking, particularly among teenagers and young adults.

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