Thailand is facing a critical moment in its tourism sector as visitor numbers drop by over 7% this year, with Chinese arrivals plunging by 34%. With intense regional competition from Vietnam, Malaysia, and record-breaking Japan, Thailand is testing bold new ideas to lure tourists back, including offering 200,000 free flight tickets. DW speaks to travel and tourism analyst Gary Bowerman.
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News post in August 25, 2025, 6:04 pm.
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