Is Gavin Newsom’s anti-Trump social media campaign working? | BBC Americast

Sharing AI-generated images of himself riding a horse, waving a giant flag, inserting his face on Mount Rushmore… sound familiar?

If you’re California Governor Gavin Newsom, that’s entirely the point as he embarks on a new strategy to combat Donald Trump online, by imitating him.

It’s all part of a “dark woke” strategy which sees Newsom playing Trump at his own game on social media. Is the approach an online blueprint for the wider Democratic Party, and what are the risks for taking on the president so directly?

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Author: BBC News
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News post in August 29, 2025, 9:05 pm.

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