(26 Aug 2025)
RESTRICTION SUMMARY:
ASSOCIATED PRESS
Vicksburg, Mississippi – 26 August 2025
1. Rack focus on Cracker Barrel sign
2. SOUNDBITE (English) Doris Leist, Cracker Barrel customer:
"We just have enjoyed it for so many years and are a little apprehensive about the changes they’re wanting to make to it because we really like it just like it is."
ASSOCIATED PRESS
New York – 21 August 2025
3. STILL The new Cracker Barrel logo is displayed on Thursday, Aug. 21, 2025, in New York. (AP Photo/Wyatte Grantham-Philips; ID 25233627183380)
ASSOCIATED PRESS
Vicksburg, Mississippi – 26 August 2025
4. Various Cracker Barrel signage
5. SOUNDBITE (English) Jerry Love, Cracker Barrel customer:
"They are supposed to be taking out the old, I call it antique-type decorations on the walls, which I’m very conservative and old so I like those and rather that they didn’t."
6. Truck drives through Cracker Barrel parking lot
7. Woman walks into Cracker Barrel
8. SOUNDBITE (English) Doris Leist, Cracker Barrel customer:
"My first thought was, ‘why?’ I mean if it’s not broke, don’t fix it, and it’s certainly not broke."
9. Various Cracker Barrel signage
10. Person walks up to Cracker Barrel
11. SOUNDBITE (English) Sid Leist, Cracker Barrel customer:
"I don’t like the changes. I mean it’s always been Cracker Barrel like it is, so I’d like for it to stay like it is."
12. Woman walks through door
13. Various Cracker Barrel signage
14. SOUNDBITE (English) Doris Leist, Cracker Barrel customer:
"To whoever’s doing this: please leave it alone. We love the sign. We love the little man on the sign. We love the Cracker Barrel."
15. Cracker Barrel exterior as car drives by
16. Various Cracker Barrel sign
17. SOUNDBITE (English) Doris Leist, Cracker Barrel customer:
"We love the nostalgia and the old-timey, you know, atmosphere to it and don’t see the point.
18. Doris Leist, Cracker Barrel customer, walks to her car
19. SOUNDBITE (English) Jerry Love, Cracker Barrel customer:
"Like the young lady said today: the food’s still going to be good and the service is still going to be good whatever they do with the marketing. So I’m like, ‘okay, sounds good to me.’"
20. Man and son walk into Cracker Barrel
21. Exterior Cracker Barrel
STORYLINE:
Cracker Barrel is changing its logo, and some customers in Vicksburg, Mississippi aren’t looking forward to the change.
"To whoever’s doing this: please leave it alone," said Doris Leist. "We love the sign. We love the little man on the sign. We love the Cracker Barrel."
The new logo won’t include the image of a barrel or a man leaning on it. The words “Old Country Store" are also gone. Instead, the new emblem features a simpler design with just “Cracker Barrel” written on a gold background, which also has a semi-updated shape.
"I don’t like the changes. I mean it’s always been Cracker Barrel like it is, so I’d like for it to stay like it is," said Sid Leist.
The rebrand has not yet made it’s way to the Vicksburg store, but customers are well aware of the changes coming.
"They are supposed to be taking out the old, I call it antique-type decorations on the walls, which I’m very conservative and old so I like it those and rather that they didn’t," said Jerry Love, who had lunch at the restaurant Tuesday afternoon.
Love said as long as the food and service continue to be good, he will continue coming to Cracker Barrel — even if it no longer has the comforting look he’s come to love.
AP video by Sophie Bates
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