(27 Aug 2025)
ASSOCIATED PRESS
San Diego – 30 July 2025
1. Pan of non-alcoholic drinks in Monday Morning Bottle Shop
ASSOCIATED PRESS
San Diego – 25 August 2025
2. Wide of Good News non-alcoholic bar
ASSOCIATED PRESS
Palo Alto, California – 30 June 2025
++VIDEO CALL++
3. SOUNDBITE (English) Molly Bowdring, Stanford University:
"Non-alcoholic beverages are referring to drinks that seek to mirror alcohol without inducing intoxication. So that includes non-alcholic beers, non-alcoholic wines, non- alcoholic liquors, and mocktails."
ASSOCIATED PRESS
San Diego – 30 July 2025
4. Mid of non-alcoholic bottles in Monday Morning Bottle Shop
ASSOCIATED PRESS
Palo Alto, California – 30 June 2025
++VIDEO CALL++
5. SOUNDBITE (English) Molly Bowdring, Stanford University:
"They have less than 0.5% alcohol by volume. So that’s compared to a standard beer, that would be about 5%, or a standard wine, that would be about 12%. But they do contain a lot of the alcohol-related cues, so the same taste, smell, sipping experience, sometimes even the same brand as alcoholic products."
ASSOCIATED PRESS
San Diego – 25 August 2025
6. Wide of Good News non-alcoholic bartender mixing a drink
ASSOCIATED PRESS
Palo Alto, California – 30 June 2025
++VIDEO CALL++
7. SOUNDBITE (English) Molly Bowdring, Stanford University:
"Most people who are consuming them are also alcohol consumers. What is an open question is whether people are consuming them in place of alcohol, and so are they helping people to reduce their drinking, or are they using them in addition to alcohol?"
ASSOCIATED PRESS
San Diego – 25 August 2025
8. Wide of Good News non-alcoholic bartender pouring a drink
ASSOCIATED PRESS
South Fallsburg, New York – 30 June 2025
++VIDEO CALL++
9. SOUNDBITE (English) Marcos Salazar, Adult Non-Alcoholic Beverage Association:
"More and more younger people are drinking less. And in addition to they’re starting to see the negative impact that alcohol can have on your physical and mental health. So all of these kinds of forces coming together that’s really led to this huge boom."
ASSOCIATED PRESS
San Diego – 30 July 2025
10. Mid of non-alcoholic bottles in Monday Morning Bottle Shop
ASSOCIATED PRESS
South Fallsburg, New York – 30 June 2025
++VIDEO CALL++
11. SOUNDBITE (English) Marcos Salazar, Adult Non-Alcoholic Beverage Association:
"A lot of people would assume that it’s people that are sober or in recovery, but 94% of the people that purchase these products still drink alcohol."
ASSOCIATED PRESS
San Diego – 30 July 2025
12. Various of non-alcoholic wines in Monday Morning Bottle Shop
ASSOCIATED PRESS
San Diego – 30 July 2025
13. SOUNDBITE (English) Ann Kopp Mitchell, Retiree:
"That if I want a glass of wine with my dinner, I don’t feel guilty. I can enjoy that glass of wine. And if I want to have a spirit, because we’re celebrating someone’s birthday, or champagne, I will do that. But I’ll only have one, and then let it go. And then maybe go to a non-alcoholic."
ASSOCIATED PRESS
San Diego – 25 August 2025
14. Good News non-alcoholic bartender mixing a drink
ASSOCIATED PRESS
Los Angeles – 7 August 2025
++VIDEO CALL++
15. SOUNDBITE (English) Logan Denzer, recovering from alcohol use disorder:
"They don’t help me in recovery, they don’t necessarily hinder my recovery, but I just have found I’m comfortable not drinking."
ASSOCIATED PRESS
San Diego – 30 July 2025
16. Wide of person taking a non-alcoholic drink shot at Monday Morning Bottle Shop
ASSOCIATED PRESS
Palo Alto, California – 30 June 2025
++VIDEO CALL++
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