(31 Aug 2025)
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ARCHIVE: Baltimore – 28 January 2024
1. STILL Kansas City Chiefs tight end Travis Kelce and Taylor Swift walk together after an AFC Championship NFL (AP Photo/Julio Cortez)
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Las Vegas – 30 August 2025
2. SOUNDBITE (English) Mordechai Yerushalmi, The Jewelers of Las Vegas:
“It looks like a cushion cut, elongated, rectangular cushion cut.”
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3. SOUNDBITE (English) Mordechai Yerushalmi, The Jewelers of Las Vegas:
“That cut is more, it comes either square or rectangular.”
4. Mordechai Yerushalmi getting a diamond out
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5. SOUNDBITE (English) Mordechai Yerushalmi, The Jewelers of Las Vegas:
“Usually diamonds with that cut, you need to have a very good color in order to have the really good reflection.”
6. Various diamonds
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7. SOUNDBITE (English) Mordechai Yerushalmi, The Jewelers of Las Vegas:
“The size is very difficult to tell, but it looks like probably about seven or eight carat from the pictures that I saw.”
8. Rings
9. Diamond chart
10. SOUNDBITE (English) Mordechai Yerushalmi, The Jewelers of Las Vegas:
“It looks like the older cut and most people are attracted now to the older stuff and you see, I can see that a lot of jewelry that I was making in the 70s and 80s, a lot people right now are asking for it.”
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10. SOUNDBITE (English) Mordechai Yerushalmi, The Jewelers of Las Vegas:
“This piece, Ram Head, created for Elvis in 1975. Okay? And that’s the last time he came to Vegas.”
11. Jewelry made for Elvis
12. Elvis check
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13. SOUNDBITE (English) Mordechai Yerushalmi, The Jewelers of Las Vegas:
“The way they’re cut today, they’re literally cut by a computer, and it’s all the same. You can copy two diamonds to be identical, but the older cut, which the way it was cut before by hand, you cannot match two diamonds very easily the same.”
14. Various rings
15. SOUNDBITE (English) Mordechai Yerushalmi, The Jewelers of Las Vegas:
(Off-screen reporter: Has there been other times where a celebrity’s ring gets shown and then you see an increase in that style of cut or is that something you’ve seen before?)
"Yes, many times. I know that one of the celebrities had an oval cut diamond, and lately for the last two, three years, oval was very popular.”
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16. SOUNDBITE (English) Mordechai Yerushalmi, The Jewelers of Las Vegas:
“So it looks like it’s a trend that I think it’s going to expand the business pretty good.”
17. Rings
STORYLINE:
The diamond on Taylor Swift’s wedding ring finger has people wanting to know more.
A close-up of the sparkler Tuesday was among five photos that accompanied Swift’s engagement announcement with Travis Kelce on Instagram.
Mordechai Yerushalmi, owner or The Jewelers of Las Vegas, says it looks like an "older cut".
“Most people are attracted now to the older stuff and you see, I can see that a lot of jewelry that I was making in the 70s and 80s, a lot people right now are asking for it.”
And Yerushalmi would know, his Las Vegas store is covered in photos of celebrities who have come in for pieces since the 1970s, including the late Elvis Presley.
Yerushalmi says he now expects an increase in demand for this cut of diamonds, a trend he’s seen "many times" following previous celebrity rings.
AP video shot by Ty ONeil
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