(2 Sep 2025)
RESTRICTION SUMMARY:
ASSOCIATED PRESS
Homestead, Pennsylvania – 24 February 2025
1. Zoom out on photo of Heinz Tomato Ketchup on shelf (PHOTO ID: 25056132397427)
ASSOCIATED PRESS
Kalamazoo, Michigan – 2 September 2025
++PARTIALLY COVERED++
2. SOUNDBITE (English) Russell Zwanka, associate professor of food marketing, Western Michigan University:
“The Kraft Heinz results for the last couple years have not been all that great. They haven’t really seen a lot of growth. And honestly, I believe most companies were watching the Kellogg’s blueprint and wondering how that was going to work. And it seems like it has worked out quite well for Kellogg’s.”
ASSOCIATED PRESS
Pittsburgh – 22 February 2018
3. Zoom out on photo close up of Kraft Macaroni and Cheese dinner (PHOTO ID: 18054189685607)
ASSOCIATED PRESS
Kalamazoo, Michigan – 2 September 2025
++PARTIALLY COVERED++
4. SOUNDBITE (English) Russell Zwanka, associate professor of food marketing, Western Michigan University:
“The customer has become much more diligent in what they’re buying and so it’s making it more difficult to allocate your resources properly. If you have, you know, if you have a ton of brands and some are growing and some not growing, then you need to figure this out. And by splitting the companies, like I said, the blueprint has worked and I think we’re gonna see a lot of this.”
ASSOCIATED PRESS
Homestead, Pennsylvania – 24 February 2025
5. Zoom in on photo of Heinz Tomato Ketchup on shelf (PHOTO ID: 25056132548875)
ASSOCIATED PRESS
Kalamazoo, Michigan – 2 September 2025
++PARTIALLY COVERED++
6. SOUNDBITE (English) Russell Zwanka, associate professor of food marketing, Western Michigan University:
“You know, once you can apply the resources towards these growth brands, you actually will probably see more innovation. You can split your resources and allocate them properly. A customer will actually probably see a benefit from this.”
ASSOCIATED PRESS
Pittsburgh – 8 August 2018
7. Zoom out on photo of Kraft cheese packets on shelves (PHOTO ID: 18221133042523)
ASSOCIATED PRESS
Kalamazoo, Michigan – 2 September 2025
++PARTIALLY COVERED++
8. SOUNDBITE (English) Russell Zwanka, associate professor of food marketing, Western Michigan University:
“You have people who are now going to go through a year to a year and a half of uncertainty if this closes at the end of next year. Just reach out to them and the brands will survive and you hope the people will move with the brands.”
ASSOCIATED PRESS
Pittsburgh – 21 February 2018
9. Zoom out on photo of Heinz Ketchup on shelf (PHOTO ID: 25245407758322)
ASSOCIATED PRESS
Kalamazoo, Michigan – 2 September 2025
++PARTIALLY COVERED++
10. SOUNDBITE (English) Russell Zwanka, associate professor of food marketing, Western Michigan University:
“By splitting slow movers and fast movers or fast trends, I believe this is going to work out pretty well for Kraft Heinz. It was inevitable, I believe, we’ll see where it goes, but I think this is a good move for them.”
ASSOCIATED PRESS
Mountain View, California – 27 May 2009
11. Zoom out on photo of variety pack of Heinz products (PHOTO ID: 090527035993)
STORYLINE:
Kraft Heinz is splitting into two companies a decade after a merger of the brands created one of the biggest food manufacturers on the planet.
Kraft Heinz said in May that it was conducting a strategic review of the company, signaling a potential split. It expects the transaction to close in the second half of 2026.
Kraft Heinz shares fell 7% Tuesday.
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