(3 Sep 2025)
ASSOCIATED PRESS
Berlin, Germany – 3 September 2025
1. Various of a Bosch robot vacuum cleaner manoeuvring autonomously on a raised carpeted platform with large balls scattered around as obstacles
2. Various of the newly unveiled Siemens AI powered oven with a camera mounted inside to monitor contents
3. Various of Bosch employee demonstrating use of its AI-powered ‘Cookit’ – which can recreate recipes researched from the internet using AI
4. SOUNDBITE (English) Enrico Hoffmann, Senior Vice President of Sales and Marketing at BSH Group:
"We use AI in many many of our products for instance in our AI oven where AI helps to recognise food and then to propose automatically the recipe and it makes all the settings in the oven automatically, so this is thanks to AI. To give you another example our launch, our newly presented Cookit where AI help us to convert any recipe that you can download from the internet into a guided cooking recipe so that the Cookit helps you to prepare any of your preferred meals."
5. Various of Miele’s newly unveiled AI powered pot part of the "M Sense" cookware range, which cooks with a digital display and technology designed to tell you once contents have been fully cooked, which can also be integrated with other appliances
6. Various of Miele’s newly unveiled outdoor kitchen
7. Various of Miele’s executive director Markus Miele opening cabinet and inspecting outdoor kitchen
8. SOUNDBITE (English) Markus Miele, executive director of Miele:
"The thing about tariffs is it changes more or less every day. So what we have seen with Europe tariffs is now dropped again because of a court decision so it’s really difficult to answer that question because every day I would give a different answer. But of course, if tariffs were to come, we have to increase prices of course and the customer has to pay the tariffs in the end."
(reporter: "Are you worried this might sway interest?")
"No, because we have plants all over the world. We have most of our plants in Europe. We have one in the US. We have on in China. So that is also an option to move production."
9. Mid tilt down of Bosch logos at its IFA stand
10. Various of Siemens coffee machine
11. Various of Siemens AI powered dishwasher
12. SOUNDBITE (English) Enrico Hoffmann, Senior Vice President of Sales and Marketing at BSH Group:
"We do have a very wide footprint of production facilities across the world, we do have facilities in the US, we have facilities in China, and we do a lot of facilities in Europe. We have 40 factories worldwide and we have a local for local strategy. So what we produce in China is mainly for the Asian market and the American market we serve it mainly from our American and Mexican factories. So that is why it’s not that much affecting us."
13. Various of the newly unveiled Acer Swift Air 16 laptop, which Acer says is its lightest laptop yet at under 1kg, on display at its stand
14. Various of an Acer gaming PC on display
15. SOUNDBITE (English) Andrea Nepori, Technology Analyst:
16. Various of Acer gaming laptops on display
17. Various of concept VR video visualisation setup at Acer’s stand
18. SOUNDBITE (English) Jason Chen, CEO of Acer:
"For now, our product going to the U.S. is no longer shipping from China. So there’s no longer this 10% tariff applied. We are now shipping the product into China from Southeast Asian countries. So that is no longer an issue."
19. Pull focus of Samsung logo on barrier with IFA logo in background
20. Various of TCL’s stand
21. Wide exterior of IFA Berlin main entrance
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