(7 Sep 2025)
ASSOCIATED PRESS
Berlin, Germany – 4 September 2025
1. Various of Rokid glasses at its IFA Showstoppers stand
2. SOUNDBITE (English) Liang Guan, US General Manager, Rokid :
"This is the Rokid glasses. This is the world’s first all feature, all in one, AI AR glasses, so currently you can see there’s a lot of AI glasses or AR glasses on the market, but they either have no display or they have no camera, so Rokid is the first all in one really light weight AI and AR glasses."
3. Various of Rokid glasses at its IFA Showstoppers stand
4. SOUNDBITE (English) Liang Guan, US General Manager, Rokid :
"There’s many YouTubers, there’s many TikTokers, so sometimes if you need to take different pictures or video, so with the glasses, it’s very easy to take like the first person to view video. So I would say the YouTuber or the TikToker, they are the first target audience. The second one is the world traveller or the business people. For example, I travel to Europe, I travel to the U.S., I travel to many smaller countries. I speak Chinese, I speak English I speak a little bit of German, but not much and I cannot understand everybody right but with this glass I will be able to talk to everybody and talk to also the local people, you know for many many different companies (communities) as well."
5. Various of Rokid glasses at its IFA Showstoppers stand
6. Various of the newly unveiled T-Rex 3 Pro fitness watch by Amazfit at their IFA Showstoppers stand
7. SOUNDBITE (English) Gregory Herd, Head of product at Amazfit:
"You can see here with the all-metal titanium bezel, sapphire screen, we’ve added a speaker, but the thing that really stands out is the flashlight. And so you would be amazed at how useful something like this is. It looks like a little bit of a kitschy feature, a little of a gimmick, but believe me, it’s incredibly useful."
8. Various of amazfit watch straps on display
9. SOUNDBITE (English) Gregory Herd, Head of product at Amazfit:
"It used to be, a long time ago, if you think about it, it was really novel to just be able to record, say, your run or your cycling event. Then it became novel to record your sleep. Now what everybody is really demanding is a real 24-7 solution, and we’re proud to offer that. So not just through the T-Rex 3 lineup, but with the Helio strap, with the Helio ring, we provide you really the right technical solution for whatever situation you’re in."
10. Various of IFA Showstoppers hall
11. SOUNDBITE (English) Andrea Nepori, Technology analyst:
"I think what we really need to check for is how they manage our data. That’s a really important element and I think a lot of companies are doing a great job with that but we generally have seen in general a lack of interest in understanding where our data is ending up. We’re of course fascinated by the capacity of this technology. I think that when it comes to health gadgets there must be and still is one of the most important things that companies need to convince us. So, give us your data, we’re going to be extremely careful with that and here in return is a great new gadget that can tell you something that only your doctor could tell you just a few years ago."
12. Various of headphones and over ear headsets on display at IFA Showstoppers
STORYLINE:
LEADIN:
From glasses that promise to translate languages in real time to rugged watches that track health around the clock… wearable technology is turning heads at IFA’s ShowStoppers in Berlin.
The showcase is part of Europe’s biggest tech fair, where companies compete to stand out in a crowded market.
STORYLINE:
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News post in September 12, 2025, 3:05 am.
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