(20 Sep 2025)
+CORRECTING SPELLING OF ‘Aperitifs’ IN HEADLINE+
ASSOCIATED PRESS
Milan, Italy – 9 September, 2025
1. Wide exterior of the Duomo’s facade
2. Wide of Camparino’s terrace with people having aperitif
3. Wide of woman drinking an aperitif outside Camparino
4. Close of Campari’s bottles on the Camparino’s windows
5. Wide pan of Camparino and Duomo Cathedral
ASSOCIATED PRESS
Milan, Italy – 8 September, 2025
6. View of people entering the bar
ASSOCIATED PRESS
Milan, Italy – 15 July, 2025
7. Pan left to right of Campari’s bottles inside Camparino
8. Close-up of a several seltz dispensers
9. SOUNDBITE (Italian) Gabriele Calcaterra, long time Camparino’s bar tender:
++PARTIALLY OVERLAID BY SHOT 10 ++
“We are going to prepare a Negroni using the traditional recipe with Bulldog Gin, Red Vermouth of the Professore, and Campari bitter. The measurements are the same for each ingredient. We start with 30 ml of gin, followed by 30 ml of Red Vermouth of the Professore, we add 30 ml of our Campari bitter. We then pour our cocktail directly over ice.”
10. Close of cocktail being poured over ice
11. Close of cocktail being put on the bar
ASSOCIATED PRESS
Milan, Italy – 8 September, 2025
12. Mid of the Campari cordial wall inside Camparino
ASSOCIATED PRESS
Milan, Italy – 15 July, 2025
13. SOUNDBITE (English) Andrea Neri, Managing director House of Aperitifs Campari Group:
“Aperitivo is a trend that has been developed recently from a very classic moment of the day, around lunchtime or before dinner at 6pm, into a trend that has gone well beyond Milano, well beyond Italy and is defining now what we call a daytime social occasion. And in order to do that, in order for this to happen, Campari has been an engine behind that.”
14. Mid pan of glasses on shelf part of the Campari Cordial wall inside Camparino
15. SOUNDBITE (English) Andrea Neri, Managing director House of Aperitifs Campari Group:
“It has gone well beyond Milan, well beyond Italy, also thanks to the global phenomenon of Aperol spritz that has been able to paint the world orange and bring the ritual of staying together in an informal way, connecting with people, drink and eat and have some food pairing as the quintessential Italian way to appreciate a social moment.”
16. Various of cocktails being prepared and served at bar in Camparino
ASSOCIATED PRESS
Milan, Italy – 5 September, 2025
17. Wide of people drinking and chatting outside Camparino
ASSOCIATED PRESS
Milan, Italy – 9 September, 2025
18. Wide of people having the aperitif in Camparino’s terrace
ASSOCIATED PRESS
Milan, Italy – 8 September, 2025
19. SOUNDBITE (English) Sergey, Customer:
“This is one of the places here in Milan we come very often because it’s in the heart of Milan, next to Duomo, the cathedral, and we really love the view here. People are passing and it’s very joyful. On the other side, there are also some other districts like Brera or Porta Romana, Corso Como, so we really like the nightlife, the evenings here in Milan, it’s very lovely.”
ASSOCIATED PRESS
Milan, Italy – 9 September, 2025
20. Mid of a couple drinking a cocktail in the Camparino’s terrace
ASSOCIATED PRESS
Milan, Italy – 8 September, 2025
21. SOUNDBITE (Italian) Claudia, Customer:
ASSOCIATED PRESS
Milan, Italy – 15 July, 2025
22. Mid of elderly couple cheering and drinking
ASSOCIATED PRESS
Milan, Italy – 4 August, 2025
23. Wide pan of Tranvai aperitifs bar
24. Mid of people cheering and drinking
28. Various of a waitress carrying a tray of aperitifs
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