(25 Sep 2025)
ASSOCIATED PRESS
Milan – 25 September 2025
1. Various Max Mara catwalk
2. SOUNDBITE (English) Ian Griffiths, designer:
"The title of the collection is ‘Rococo Modern’ and the collection develops a theme of lightness, but lightness developed with strength, as you’d expect from Max Mara, but a new spirit of playfulness allied to power."
3. Various Max Mara catwalk
4. SOUNDBITE (English) Ian Griffiths, designer
"The colors are barely there, they’re impalpable, inspired by the colors that are worn by its muse who is Madame de Pompadour, who we’ve given her true title the queen of rococo. And the materials all are light, an expression of lightness, which is new departure for Max Mara."
5. Various finale
PRODUCTION: Paola Masera
STORYLINE:
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