New Coke Debuts | On This Day

We go back in time to April 23rd, 1985, the day Coca-Cola introduced an updated and sweeter version of its flagship beverage, changing a secret Formula, first introduced in 1886. The product was officially called Coke, but the CEO at the time, Roberto Goizueta, insisted that the pop can display a banner with the word new on the side, and thus the unofficial moniker of New Coke became de facto official.
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